Publicis Groupe India agency Starcom has won the digital mandates of several P&G brands including Gillette, Olay, Old Spice, Pampers and P&G Shiksha among others.
Highly placed industry sources confirmed the development to BestMediaInfo.com.
GroupM was the incumbent on the business.
The sources also mentioned that the ad spends are well upwards of Rs 100 crore.
Starcom won this business in a highly competitive multi-agency pitch, with various global networks in the running.
As per industry sources, the agency has been entrusted with the end-to-end digital mandate which includes digital planning, buying, and activation, for all of Procter & Gamble’s digital-first brands.
The mandate also includes search duties for flagship brands such as Head & Shoulders, Ariel, Tide, Oral B, and Vicks.