Maggi has extended its campaign "Match. Maggi. Masala" by partnering with Indian cricketer – Rishabh Pant.
The campaign aims to bring alive shared moments between friends and how Maggi adds masala to those moments.
The campaign aims to further deepen the association between Maggi and cricket. It has been designed by McCann India and is being promoted across digital platforms.
Rajat Jain, Head – Foods Business, Nestlé India, said, “Cricket is not just a sport anymore, but a social occasion that brings together friends. Maggi strives to be the perfect partner for the camaraderie between friends. We believe with cricket, Rishabh Pant and Maggi we have the perfect recipe for enjoyable moments. We hope the campaign will bring a smile to everyone’s face and further deepen the connect between Maggi and cricket.”
Pant said, “I am thrilled to be a part of the Match. Maggi. Masala campaign. It brings together two of my most loved things – Maggi and Cricket. The association enables me to be part of the cricketing world in a light-hearted way. The campaign aims to bring together cricket and Maggi fans, providing an opportunity for them to relish the cricket moments while enjoying fun conversations”