realme has announced the onboarding of actor Shah Rukh Khan as its brand ambassador for smartphones category.
The announcement comes as realme prepares to launch its flagship smartphone series, the realme 11 Pro Series 5G in India.
This collaboration reinforces the brand's commitment to inspiring the millennial generation and setting new benchmarks in the smartphone industry.
The first product Khan will endorse for realme is the realme 11 Pro Series 5G. With this collaboration, realme aims to continue thriving and growing in the future, while staying true to its 'Dare to Leap' philosophy.
The company said Khan represents realme's commitment to providing users with a leap-forward experience.
Khan said, “realme’s 'Dare to Leap' philosophy truly resonated with me. The brand's unwavering commitment to pushing boundaries aligns perfectly with my own pursuit of excellence. Together, we aim to ignite innovation and fuel the growth of realme globally. I am looking forward to joining the realme family as their brand ambassador and hope to inspire others to embrace challenges, take bold steps, and achieve greatness.”
Tao, Chief Marketing Officer at realme India, stated, "We are extremely excited to have Shah Rukh Khan on board as the brand ambassador for the realme smartphone category. His dare-to-leap spirit perfectly resonates with our brand's philosophy. With this collaboration, we aim to reach new heights of innovation and redefine the smartphone experience for our users."