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Brands partner with Zee Telugu for its on-ground engagement initiatives

The regional GEC has been executing on-ground events and activations for its shows and movies in a bid to reach out to its audience across the smallest towns in Andhra Pradesh and Telangana

Zee Telugu, the regional GEC, has been executing on-ground events and activations for its shows and movies in a bid to reach out to its audience across the smallest towns in Andhra Pradesh and Telangana.

The initiatives are a way for the channel to personally connect and engage with its viewers at the local level as well as reward them for their loyalty. Events organised in these small towns has witnessed footfalls of 8k to 10k people, as per it.

Apart from these on-ground events, popular Zee Telugu fiction show artistes also pay a visit to the homes of a few lucky people in these small towns as a part of these activations. What’s more is that they take pictures with their fans, spend time with the families they visit, perform special acts for them and provide them with a wholesome experience.

Brands such as Wipro Consumer Care and Lighting, amongst others, are joining hands with the channel for these on-ground events.

Ashish Sehgal, Chief Growth Officer- Zee Entertainment, mentioned, “With its plethora of innovative and engaging shows, Zee Telugu is the go-to entertainment destination in AP and Telangana. Being a market leader, the Zee team has always endeavoured to go above and beyond to connect with its viewers in person by conceptualizing and executing unique ground events, Zee artiste visits and special performances across small towns and villages. Taking note of this special connect and our expertise in conducting such engagement programs, major consumer brands have joined hands with Zee to deeper create with the audience. We are delighted to work with a renowned organisation like Wipro Consumer Care and Lighting to help them showcase their brands at the ground level across AP and Telangana, making this a unique collaboration extending beyond TV into a deeper marketing relationship.”

Anuradha Gudur – Telugu Cluster Head, added, “As one of the most successful channels in the Telugu TV Industry, we are always ideating on ways to reach out to our audience in unique ways and help them connect with their favourite stars, who they watch on TV every day. Over the past few years, we have been organising several on-ground experiential activities for our viewers and we have seen thousands of people attending the events and making it a successful practice. In 2023 as well, we are planning more on-ground events and are hoping to collaborate with top brands and reach out to a larger set of towns and audiences across AP and Telangana.”

S Prasanna Rai, Vice-President – Marketing, Wipro Consumer Care and Lighting, shared, “At Wipro Consumer Care and Lighting we have always valued partnerships with brands that are able to create and maintain a strong connect with consumers through innovative campaigns. Hence, we are happy to be associating with Zee Telugu to bring exciting activities and events for its shows and movies on-ground close to audiences and reaching out to them across various cities and towns in AP and Telangana. Our partnership with Zee Telugu has been a great journey with multiple customer connect events, and we hope to continue this partnership to create value together for our consumers.”

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