Whether you’ve seen travellers book a Manila airport transfer using social media or visit a place for its famous selfie-spot, you’ve probably come to realise the power of marketing in travelling. There are countless travel destinations around the world that are using creative social media marketing strategies to inspire engagement from potential visitors. In this blog post, you will find five travel destinations that are crushing it on social media. You will learn about the types of content they're using, the platforms they're utilising, and the strategies that have helped them reach new levels of engagement.
5 travel destinations that are crushing it on social media
Greece is an amazing destination for anyone looking to explore the world. And if you’re looking for inspiration on social media, Greece has you covered. The country has done a great job of marketing its natural beauty and cultural attractions through creativity and engaging content on all major social media platforms. The Greek National Tourism Organization (GNTO) has a presence on multiple platforms, including Instagram, Facebook, and YouTube. On each platform, GNTO showcases captivating visuals of the country's stunning landscapes and historic sites. To further drive engagement, the organisation shares stories of the people who call Greece home. From these posts, viewers can get an authentic look at how it feels to experience Greece and its rich culture. The GNTO also makes excellent use of influencer marketing to spread awareness about its many attractions. This marketing strategy allows them to reach new audiences by leveraging the influence of influencers in their niche and features content from famous figures like singer David Guetta and travel bloggers.
As one of the world’s most beautiful and exotic travel destinations, Iceland is a prime candidate for inspiring travel-related social media engagement. From picturesque views to out-of-this-world adventures, Iceland offers something for everyone – which makes it ripe for content creators. With its geothermal hot springs, black sand beaches, awe-inspiring glaciers and breathtaking waterfalls, Iceland provides endless opportunities for captivating visuals and creative storytelling. If you are looking to inspire potential travellers with amazing visual content, then Iceland is the perfect destination. Social media campaigns like “My Iceland Adventure” encourage potential visitors to share their personal experiences in the country, while travel companies leverage user generated content to promote their services. Tourism companies like WOW Air have incorporated influencer campaigns into their marketing strategy in order to capture stunning photos of the Icelandic landscape.
Hawaii has been a top travel destination for years, and it’s no surprise that its social media game is just as strong. With breathtaking beaches, lush rainforests, and active volcanoes, Hawaii offers something for every type of traveller. The Hawaiian Tourism Authority makes full use of their vibrant visuals to create content that resonates with travellers from all over the world. One of Hawaii’s most powerful social media marketing strategies is the hashtag #LetHawaiiHappen. By encouraging users to share their Hawaiian vacation stories, the hashtag puts the spotlight on real people and highlights the unique experiences Hawaii can offer. The hashtag is often used in combination with other popular trends like #ThrowbackThursday and #SundayFunday, helping to further engage potential visitors.
4) New Zealand
New Zealand has long been a favourite destination for travellers from around the world. Its stunning landscapes and abundance of activities make it the perfect getaway for adventure seekers and those looking to relax in nature. As with many popular destinations, New Zealand is embracing creative social media marketing strategies to help inspire more engagement with potential visitors. One effective approach is the use of video content, which New Zealand has been particularly successful in. Their YouTube channel, for instance, features numerous videos showcasing some of the country’s most impressive sites and activities. From aerial footage of Milford Sound to horseback riding through the mountains, these videos capture the beauty and excitement of a New Zealand vacation.
When it comes to creative social media marketing, Australia is leading the charge. From beautiful aerial shots of their stunning beaches and sunsets to creative videos and posts, Australia knows how to captivate their audience. One great example of their work is the #SeeAustralia campaign. This campaign promotes amazing Australian destinations through stunning visuals of nature, culture, and wildlife. As part of this campaign, they used a “virtual road trip” feature on their website that allowed users to explore the country from anywhere in the world. This interactive journey inspired people to explore the country, while also giving them an intimate look at its beauty. The Australian Tourism Board also runs multiple contests and giveaways throughout the year. This encourages people to not only follow them on social media but also to interact with their posts and share th