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Multi-brand online platform ‘D2C Ecommerce’ announces its official launch

As per the start-up, it has also raised Rs 60 million, in its seed funding round led by Ravi Khushwani, Founder of Greensoul Brand, and other industry veterans

D2C Ecommerce, the multi-brand e-commerce platform, has announced its official launch in the country.

As per the start-up, it has also raised Rs 60 million, in its seed funding round led by Ravi Khushwani, Founder of Greensoul Brand, and other industry veterans.

As per a recent report commissioned by Confederation of Indian Industries (CII) and Praxis Global Alliance, D2C is a $12 billion market. By FY27, it is predicted that the market for all D2C brands would reach $60 billion, expanding at a CAGR of roughly 40%. 

D2C Ecommerce, is a brainchild of Manish Gupta, Ex- IIM A and someone who has over 11 years of experience with brands like Paytm Mall, Mahindra, Samsung, Amazon, Upscalio and ITC.

D2C Ecommerce has a unique business proposition and it develops its own brands across multiple home and lifestyle categories and sells them on its own D2C platform.

The products are also available on other e-commerce platforms including Amazon, Flipkart, Snapdeal, Myntra and Meesho. The current product categories include fitness, sports, beauty, cosmetics, apparel, accessories, books, food items, travel packages and technology.

Its mission is to provide ‘Aspirational products at Affordable prices' to every Indian household by catering to all age groups, income classes and delivers to Tier I, II, and III cities, across 20,000+ pin codes. 

Manish Gupta, CEO and Founder, D2Cecommerce, said, "We are really excited to debut our first-of-its-kind multi-brand retail platform in the country. I believe that the Indian economy will only thrive if we are able to cater to the mass population instead of the 1% elite group and this notion inspired me to launch D2C Ecommerce, with a vibrant tricolour logo representing the Indian flag. Our platform is user friendly and caters to all age groups, income classes and we have already witnessed a phenomenal response from consumers towards our offerings.”  

Adding to the seed funding that the brand has received, he said, "We would like to thank our investors for believing in our vision for the company, and we hope to bond and grow together as a family. We want to allocate these funds to invest in brands, expand our product offerings, add new cutting-edge technologies and at the same time scale up our customer acquisition. We also plan to expand our workforce and ensure last-mile delivery, and thereafter, branch out into new categories."

"D2C brands are growing significantly as e-commerce consumption continues to capture a larger market share in the retail space. I learned that the four key pillars of every successful direct-to-consumer (D2C) brand are product expertise, customer experience, logistics, and online marketing during the development of my very own brand, Green Soul, the top D2C ergonomic chair brand online. Talking about D2C Ecommerce, Manish's revolutionary platform solves each and every need for a D2C brand. Manish, on the other hand, has more than ten years of experience in direct selling to clients in the e-commerce space and is a seasoned industry veteran. My investment in the D2C market is motivated by my desire to aid in the growth and success of the D2C community not just in India, but world over" said Khushwani, Founder of Greensoul Brand 

The website promotes a colourful tricolour logo that resembles the Indian flag with the tagline ‘Aspirational Products at Affordable Prices’ as a symbol of offering primarily locally produced and handcrafted products at affordable prices.

The start-up further aims to create and collaborate on aspirational products made in India by working with local vendors. The brand also aims to promote Indian businesses in the international market by going vocal for locals along with bringing some of the best overseas products to the Indian customers’ doorstep at a reasonable price. 


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