BBH India promotes Priya Gurnani and Arvind Menon to Executive Creative Director role

BBH India, a Publicis Groupe agency, has announced the elevation of Priya Gurnani and Arvind Menon to Executive Creative Director roles.

Both Gurnani and Menon have been Senior Creative Directors and will continue to report to BBH India's Chief Creative Officer and CEO, Russell Barrett.

With over 15 years of experience, Gurnani specialises in building creative communication that is at the intersection of brands, culture and consumer behaviour. In the past, she has worked with Ogilvy, Leo Burnett, McCann Worldwide and has created culture-defining work for brands like Stayfree, Yatra.com, Heineken, Kingfisher Ultra, Amstel and Zee5.

Most recently, she conceptualised and wrote the lyrics to a rap song for the entertainment channel – Zing's Apni Vibe Apni Tribe campaign. In 2009, she was amongst the winners of the Cannes Young Lions.

Armed with 13 years of experience, Menon most recently led the creative team at Publicis Emil as a Senior Creative Director. With diverse experience, including a stint at a media agency, he specialises in building medium-agnostic integrated campaigns.

In the past, Menon has worked on brands like Mercedes, Frooti, Axe, Burger King, Aditya Birla Capital, Heinz, TRESemmé, Surf and Taj Mahal Tea. His work has been awarded locally and internationally at forums including Kyoorius and AMES. He has represented India as a student at Cannes, and a young competitor at Spikes.

Barrett said, "It's always great to welcome brilliant talent to key leadership positions, but it's even better when that talent is promoted from within. Priya is a highly talented creative leader with a sharp and curious mind, great maturity and a clear vision for the kind of work both she and BBH want to produce. She has already proved an invaluable contributor by leading the PWW Bangalore creative team in the past.”

“Arvind is an amazing new age creative thinker who led the creative mandate on Emil before joining the BBH team. He comes with rich knowledge of the digital and creative tech landscape and is the perfect fit for BBH's Modern India's Fame Factory philosophy. Both Priya and Arvind are ‘Good and Nice’ and I'm convinced they will add significantly to BBH's creative output. The creative leadership at BBH India is now fully in place and set to take the next giant leap forward.”

Gurnani added, "I am looking forward to embodying and enjoying this new role. BBH has always been a place where 'Outstanding is the norm', and that applies to the work we do and the culture we have. As I continue my journey at BBH, I hope to zag for years to come."

Menon added, "I'm equal parts honoured, excited and terrified. BBH has an undeniably rich culture of creative excellence. And I know it's only work that can help climb up to those rarefied heights. So, I'm just going to focus on that.”

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