To ensure Indian homes continue to have the sheen on their walls, Asian Paints has launched their luxury paint offering, Royale Glitz, and to announce the same they have come up with a TVC featuring brand ambassador Deepika Padukone.
The TVC for Royale Glitz featuring Padukone communicates the upgraded features of the paint. While making the walls look alluring by adding glitz, the paint also offers protection from hairline and shrinkage cracks.
Playing in the background of the TVC is a modern rendition of the classic track “Baar Baar Dekho”, showcasing the playfulness of the narrative that the paint is stealing the spotlight from Padukone, who is visibly bemused.
As time passes, walls tend to age and noticeable signs emerge such as hairline cracks and dullness. This ruins the smoothness of the wall thus adversely impacting the beauty of one’s home. Royale Glitz aspires to provide a solution to the problem by bringing an excellent crack-free performance that promises protection against these cracks.
Amit Syngle, MD and CEO, Asian Paints, said, “Everyone wants the perfect home that is a combination of comfort and glam. Asian Paints Royale Glitz is precisely that product that not only makes one’s home look alluring with the ultra-sheen proposition, but also brings in a crack-free performance. This communication builds onto the consolidated offering of Royale Glitz that focuses on best of décor and long-lasting performance.”