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Lixil’s SATO announces refreshed brand identity globally

The brand has also launched a brand film on YouTube - ‘A Better Life. Every Day’

The sanitation and hygiene solutions brand Sato, part of Lixil, unveiled a new brand identity globally with an updated tagline – ‘A Better Life. Every Day.’- and a refreshed look that reflects its customer-centric approach to business and impactfully communicates the brand’s purpose.

The brand has also launched a brand film on YouTube - ‘A Better Life. Every Day’.

The film:

The company said, “Together with the refreshed identity, Sato has developed the brand personality that run through its new graphics and colours, which are – human, youthful, vibrant, empowering, aspirational, optimistic, and caring. The refreshed brand identity differentiates SATO from other players in the market and makes the brand easily recognisable and unique, and ensures that their purpose is communicated with impact.”

Janaina Campoy, Leader, Global Marketing and Communications, Sato said, ‘We are thrilled to unveil our refreshed brand. As a business, Sato focuses on transforming lives by developing affordable sanitation and hygiene solutions that empower people everywhere to live a better life, every day. Our refreshed brand distils our core values and is distinctive, consistent, and easily recognisable and we will use it as a foundation for marketing, branding, and communications to create resonance with our customers.’

The new website offers features including enhanced product detail pages, installation videos, downloadable brochures and pages that explain in detail about key events in main markets like India and Bangladesh. Visit to find out more.

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