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Goafest 2022: Mindshare and TOI sweep Media and Publisher Abby; Lodestar UM wins the Grand Prix

The Media Abby saw a total of 87 awards including a Grand Prix, 21 Gold, 28 Silver and 37 Bronze medals

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Goafest 2022: Mindshare and TOI sweep Media and Publisher Abby; Lodestar UM wins the Grand Prix

Mindshare and the Times of India swept Media and Publisher Abby awards announced on Thursday at Abby 2022 that returned after a hiatus of two years at Goafest taking place at Grand Hyatt, Bambolim, Goa.

With eight Gold Abbys, Mindshare retained its Agency of the Year title.

The only Grand Prix in Media Abby went to Lodestar UM.

This year, there were a total of 1014 entries for the Media Abby from 54 different agencies. Out of these, 356 entries from 25 agencies made it to the shortlists.

The Media Abby saw a total of 87 awards including a Grand Prix, 21 Gold, 28 Silver and 37 Bronze medals.

Full list of Media Abby winners:

Sub Category

Title

Brand

Agency

Metal

01. Innovative Use of

Audio Visual

Swag Se Solo

Pepsi

Mindshare

Gold

01. Innovative Use of Audio Visual

Amul's TRP-shattering rendezvous with a nostalgic Ravana and the epic

Kauravas

GCMMF (Amul)

Lodestar UM

Gold

01. Innovative Use of Audio Visual

SKODA “ 3D MAPPING AT HIGHEST PEAK, ROHTANG PASS

SKODA

Omnicom Media Group India

Silver

01. Innovative Use of

Audio Visual

SaffolaLife - Heart Ka Exam

SaffolaLife

Madison

Silver

01. Innovative Use of

Audio Visual

OTT Live on TV: BiggBossNonStop

Roadblock

Dinsey+Hotstar

Mindshare

Silver

01. Innovative Use of

Audio Visual

India Ko ROKO

Star Sports

Mindshare

Bronze

01. Innovative Use of

Audio Visual

MPL #FanBannJaaoge

MPL Sports

Foundation

Initiative Media India Pvt. Ltd.

Bronze

01. Innovative Use of

Audio Visual

Johnson's Baby - Precision on TV

Johnson's Baby

Lodestar UM

Bronze

01. Innovative Use of

Audio Visual

Where there is bonding, there is a

coca-cola

Coca-Cola

Mediacom

Bronze

01. Innovative Use of

Audio Visual

Unacademy #LetsCrackIt –

Launch campaign

Unacademy

Initiative Media India Pvt. Ltd.

Bronze

02. Innovative Use of

Print

Poke for a Cause

SaffolaLife

Madison

Gold

02. Innovative Use of

Print

Stop The Beauty Test

Dove

Mindshare

Gold

02. Innovative Use of

Print

My Bappa My Makhar

Sakal Media

Group

Setu Advertising Pvt. Ltd.

Silver

02. Innovative Use of Print

AMUL's VERTICAL UPSHOT    TO DRIVE SCALE AND ROI THROUGH AN OFF-BEAT PRINT

SOLUTION

GCMMF (Amul)

Lodestar UM

Silver

02. Innovative Use of

Print

SCAM that SHOOK the Nation

TWICE!

SonyLIV

mSix&Partners

Bronze

02. Innovative Use of

Print

Fragrantly Yours : HAPPY

BATHROOMS

AER

Madison

Bronze

03. Innovative Use of

Activation

The Punishing Signal

Mumbai Police

Lodestar UM

Gold

03. Innovative Use of Activation

SKODA  "3D MAPPING AT HIGHEST PEAK, ROHTANG PASS

SKODA

Omnicom Media Group India

Silver

03. Innovative Use of

Activation

INDIA's  BIGGEST DRONE SHOW

OPPO

Madison

Bronze

03. Innovative Use of

Activation

D2C

HUL

Mindshare

Bronze

04. Innovative Use of Out

of Home

The Punishing Signal

Mumbai Police

Lodestar UM

Gold/ Grand Prix

04. Innovative Use of Out

of Home

SKODA ROOH " Where tech meets

reality

SKODA

Omnicom Media Group India

Silver

04. Innovative Use of Out

of Home

Baapu Reminder

Tata Salt

Madison

Bronze

04. Innovative Use of Out

of Home

Take the Uttarakhand Pause...

Uttarakhand

Tourism

Signpost India

Bronze

04. Innovative Use of Out

of Home

Hellmann's Express comes to

Kolkata

Hellman's

Mayonnaise

Mindshare

Bronze

05. Innovative Use of

Cinema

Dettol's promise of safety in PVR to

regain consumer trust

Dettol

DentsuX

Bronze

05. Innovative Use of

Cinema

Honda - Its  a Silent Start

Honda Motorcycle

and Scooter India

Tribes Communication Pvt. Ltd.

Bronze

06. Innovative Use of

Radio

How Radio City became Haunted

City

Amazon Prime

Video

Initiative Media India Pvt. Ltd.

Gold

06. Innovative Use of

Radio

Leveraging Radio to Drive Fan

Rivalry - Indian Super League

Star Sports

Mindshare

Gold

06. Innovative Use of

Radio

Chamakdar Kisse

Asian Paints Ace

Te Shyne

Madison

Silver

06. Innovative Use of

Radio

Gala - 'WHY JUST CLEAN HOME'

Freudenberg Gala

Initiative Media India Pvt. Ltd.

Bronze

07. Innovative Use of Branded Content -

Integration

KUSHIYON KI SHURUVAAT, INDIA KE TYOHAR KE SATH

Amazon.in

Initiative Media India Pvt. Ltd.

Gold

07. Innovative Use of

Branded Content - Integration

#DealersAddColor

Asian Paints

Madison

Silver

07. Innovative Use of

Branded Content - Integration

Zyada gyaan nahi baata; seedhe-

simple idea se bhaukaal machaa daala

Amazon Prime Video

Initiative Media India Pvt. Ltd.

Silver

07. Innovative Use of

Branded Content - Integration

MPL #FanBannJaaoge

MPL Sports Foundation

Initiative Media India Pvt. Ltd.

Silver

07. Innovative Use of

Branded Content - Integration

Black Lady Mera Naam, Har Pal Fashionable Rehna Mera Kaam

Amazon Fashion

Initiative Media India Pvt. Ltd.

Bronze

07. Innovative Use of

Branded Content - Integration

Add An Ad 3.0

HDFC Bank

Kinnect

Bronze

07. Innovative Use of

Branded Content - Integration

Lenskart Brand Integration

Lenskart

Starcom India

Bronze

08. Innovative Use of Branded Content -

Creation

Mirzapur Season 2 - Purvanchal Ke Samachar

Amazon Prime Video India

SoCheers

Gold

08. Innovative Use of Branded Content -

Creation

WTHI S4 - Building Authenticity into Celebrity Influencers

Asian Paints

Madison

Silver

08. Innovative Use of Branded Content -

Creation

SKODA ASMR“ Sound of Peace guaranteed!

SKODA

Omnicom Media Group India

Bronze

08. Innovative Use of

Branded Content - Creation

SKODA Sonic Roots

SKODA

Omnicom Media Group India

Bronze

09. Innovative Use of

Digital Search

Did You Mean Loctite Quick?

Asian Paints

Loctite Quick

Madison

Silver

09. Innovative Use of

Digital Search

Building Dealer Sales by leveraging

“… near me―in Search

Asian Paints

Royale Teflon

Madison

Bronze

10. Innovative Use of

Social Media

Pepsi Money Heist

Pepsi

Mindshare

Gold

10. Innovative Use of Social Media

UPI Chalega “ Building the world's largest digital payments ecosystem

National Payments Corporation of

India

Fulcro

Silver

10. Innovative Use of

Social Media

Bud for Good

Budweiser

Starcom India

Silver

10. Innovative Use of

Social Media

The Family Man Job Hunt

Amazon Prime

Video India

SoCheers

Bronze

11. Innovative Use of

Digital Display

The Invincible Drunk Driver

Challenge Display campaign

Kotak General

Insurance

Fulcro

Gold

11. Innovative Use of

Digital Display

Disinfection Alert System

Domex

Mindshare

Silver

11. Innovative Use of Digital Display

Content ko Jode instant rakhe permanent

Asian Paints Loctite Quick

Madison

Bronze

12. Innovative Use of

Mobile

Cinderella AR Campaign

Amazon Prime

Video

Schbang

Gold

12. Innovative Use of

Mobile

Wheel Ghar Se Career

Active Wheel

Mindshare

Silver

12. Innovative Use of

Mobile

Screen ka Pehredar

Asian Paints

Viroprotek

Madison

Bronze

12. Innovative Use of

Mobile

What's In A Cup of Horlicks

Horlicks

Mindshare

Bronze

12. Innovative Use of

Mobile

Disinfection Alert System

Domex

Mindshare

Bronze

13. Innovative Use of Ecommerce

Night Sale

Asian Paints Royale Health

Shield

Madison

Bronze

14. Innovative Use of

Gaming

The Invincible Drunk Driver

Challenge Mobile Game

Kotak General

Insurance

Fulcro

Gold

14. Innovative Use of

Gaming

What's In A Cup of Horlicks

Horlicks

Mindshare

Silver

14. Innovative Use of Gaming

Intel & StreamO’s Gamer Day campaign creates new codes of engagement & communication with GenZ gaming audiences

INTEL INDIA

Carat India

Bronze

15. Innovative Use of

Integrated Media

Stop The Beauty Test

Dove

Mindshare

Gold

15. Innovative Use of

Integrated Media

World's largest COVID campaign

Lifebuoy

Mindshare

Gold

15. Innovative Use of

Integrated Media

Pepsi Money Heist

Pepsi

Mindshare

Gold

15. Innovative Use of Integrated Media

UPI Chalega “ Building the world's largest digital payments ecosystem

National Payments Corporation of India

Fulcro

Silver

15. Innovative Use of

Integrated Media

Bringing colors back in West Bengal

Sunlight

Mindshare

Silver

15. Innovative Use of

Integrated Media

Aashirvaad Multigrain Atta-Happy

Tummy full funnel Media campaign

Aashirvaad

Multigrain Atta

Wavemaker

Silver

15. Innovative Use of

Integrated Media

Azadi Mubarak Initiative

Friends Adult

Diapers

Madison

Bronze

16. Cause Marketing

Lost Votes

The Times of India

Bennett Coleman  and Company

Limited

Gold

16. Cause Marketing

Bud for Good

Budweiser

Starcom India

Silver

16. Cause Marketing

The Punishing Signal

Mumbai Police

Lodestar UM

Bronze

16. Cause Marketing

Muskaan

Himalaya Lip Care

Motivator

Bronze

16. Cause Marketing

Bhaari Basta

Dainik Jagran-

inext

Dainik Jagran Inext

Bronze

17. Innovative Use of Data & Analytics

Benadryl - “Compass― powering Marketing Promotion to

drive Market share Growth

BENADRYL

Lodestar UM

Gold

17. Innovative Use of

Data & Analytics

Decoding the Post NTO World to

Revive & Drive Growth

Star Distribution

Marketing

Mindshare

Gold

17. Innovative Use of Data & Analytics

Johnson's Baby - Using data and analytics to create and implement

High Value Audiences

Johnson's Baby

Lodestar UM

Silver

17. Innovative Use of

Data & Analytics

How Cultural Analytics is helping win

the Online Matrimony War

Jeevansathi.com

Initiative Media India Pvt. Ltd.

Silver

17. Innovative Use of

Data & Analytics

Boost Stamina Meter - A new

currency in town !!!

Boost

Mindshare

Bronze

17. Innovative Use of Data & Analytics

CALIBERATING CREATIVE FATIGUE IN ABSENCE OF GRPS PUBLISHED BY BARC FOR NEWS

GENRE

NortonLifeLock

Havas Media India Pvt. Ltd.

Bronze

18. Innovative Use of

Emerging Technology

INDIA's  BIGGEST DRONE SHOW

OPPO

Madison

Gold

18. Innovative Use of

Emerging Technology

Michelin  - For Those Who Drive

The Change

Michelin India Pvt

Ltd

Tribes Communication Pvt. Ltd.

Silver

18. Innovative Use of

Emerging Technology

Google Search Voice - Bolne Se

Sab Hoga

Google Search

Essence India

Bronze

19. Innovative Use of Integrated Media

Kache Ashar Golpo - Stories of Coming Close

Close Up

Mindshare Bangladesh

Gold

19. Innovative Use of Integrated Media

Ek Joge Ek Shathe

Grameenphone

Asiatic Mindshare Limited

Silver

19. Innovative Use of Integrated Media

Surprisingly Bata

BATA

Mindshare Bangladesh

Silver

19. Innovative Use of Integrated Media

Sign Language

Grameenphone

Asiatic Mindshare Limited

Silver

19. Innovative Use of Integrated Media

Rin Pack Relaunch

Rin

Mindshare Bangladesh

Bronze

19. Innovative Use of Integrated Media

TRESemme FASHION WEEK 2020

TRESemme

Mindshare Bangladesh

Bronze

Publisher Abby

Times of India picked up a maximum of three Gold Abbys in the Publisher Abby category and won the Publisher of the Year title. There was no Grand Prix given in this category.

Publisher Abby entries this year were judged on the One Show software and included Merit awards given to the entries that missed winning Bronze awards by a few notches.

Full list of Publisher Abby winners:

PUBLISHER ABBY Awards - 2022

Sub Category

Brand

Title / Caption

Agency

Metal

22a: Best marketing of a

printed newspaper / edition

The Times of India

The Trust of India

Bennett Coleman and

Company Limited

Gold

22a: Best marketing of a

printed newspaper / edition

The Times of India

Phirey Esho

Bennett Coleman and

Company Limited

Bronze

22a: Best marketing of a

printed newspaper / edition

The Times Group

#Count on Print

Bennett Coleman and

Company Limited

Bronze

22a: Best marketing of a

printed newspaper / edition

The Times of India

Times Out & Proud

Classifieds

FCB Group India

Merit

22c: Best promotion of a CSR / Cause related Marketing initiative in traditional or online

space

The Times of India

Times Out & Proud Classifieds

FCB Group India

Gold

22c: Best promotion of a CSR / Cause related Marketing initiative in traditional or online

space

Dainik Jagran

Leave No One Behind

Jagran Prakashan Ltd

Silver

22c: Best promotion of a CSR / Cause related Marketing initiative in traditional or online

space

Dainik Jagran

Clothes to Dye For

Jagran Prakashan Ltd

Silver

22c: Best promotion of a CSR / Cause related Marketing initiative in traditional or online

space

Dainik Jagran

People of No Land

Jagran Prakashan Ltd

Bronze

22c: Best promotion of a CSR / Cause related Marketing initiative in traditional or online

space

Dainik Jagran

India's Acid Test

Jagran Prakashan Ltd

Merit

22d: Best client-brand activation or display advertising innovation by a publisher

Hindustan Times

Hindustan Times - Newspaper as a Collectable

HT Media Limited

Gold

22d: Best client-brand activation or display advertising innovation by a publisher

Volkswagen Taigun

Triple Bookmark' Innovation for VW Taigun launch

Bennett Coleman and Company Limited

Bronze

22d: Best client-brand activation or display advertising innovation by a publisher

Reliance Trends

Trends Saaj Parbon

ABP Pvt. Ltd.

Bronze

22d: Best client-brand activation or display advertising innovation by a publisher

Cadbury Dairy Milk

Cadbury Gaane Mishti

ABP Pvt. Ltd.

Merit

22d: Best client-brand activation or display advertising innovation by a publisher

Coca Cola

Coke e Food e Pujor Mood e

ABP Pvt. Ltd.

Merit

22e: Best use of Native or Branded Content for client brand-marketing by a publisher

SAMSUNG

#UncoverTheEpic : Samsung x Nat Geo Traveller

Cheil India Private Limited

Gold

22e: Best use of Native or Branded Content for client brand-marketing by a publisher

SAMSUNG

The First Ever Cover Photo From A Video

Cheil India Private Limited

Silver

22e: Best use of Native or Branded Content for client brand-marketing by a publisher

Google

The TOI-Google 'Common Sense' comic strips

Bennett Coleman and Company Limited

Bronze

22f: Best Digital Publication Advertising & marketing by a

publisher via Web/App/Social

Dailyhunt

Dailyhunt & Red FM present VibeCheck

Eterno Infotech Private Limited

Bronze

22g: Best launch marketing of a new title of newspaper /

magazine / digital publication

The Times of India

Times Out & Proud Classifieds

FCB Group India

Gold

Info@BestMediaInfo.com

Lodestar UM Mindshare Grand Prix Goafest 2022 TOI sweep Media Publisher Abby
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