Yahoo has announced its decision of promoting John McNerney to Senior Director of Platforms for APAC and Dan Richardson as Head of Data for APAC.
In his previous role, McNerney was Director of Platforms, Australia and New Zealand (ANZ). As part of his expanded remit, he will oversee the commercial and technology strategy underpinning Yahoo’s ad platforms and unified ad tech stack, and grow Yahoo’s omnichannel capabilities across flourishing channels like CTV and DOOH across the region.
The company said APAC has been a key growth driver for Yahoo’s advertising business globally. Under McNerney’s leadership, Yahoo will build on the growth and demand for its ad tech solutions in the region.
Richardson was previously Head of Data for ANZ. In his expanded role, he will lead Yahoo's data solutions and commercial strategy for APAC.
Richardson’s responsibilities will include developing omnichannel partnerships, audience insights, segmentation, testing and implementation strategies for APAC. His larger mandate will be to strengthen Yahoo’s market-leading data proposition in the region, especially relevant as advertisers look to connect the dots in a cookie-less world.
“These leadership changes will position us to capitalise on rising opportunities as we drive the next chapter of growth in APAC. Richardson and McNerney have a proven track-record in their respective domains. Their leadership, expertise and experience will be invaluable for our evolution, as we double down on driving value for partners and customers in the region,” said Paul Sigaloff, Vice-President, Head of APAC, Yahoo.
This follows the recent announcement of Sigaloff’s elevation as VP, Head of APAC for Yahoo.