Automobile brand Škoda Auto India has unveiled an integrated campaign to promote the launch of its latest sedan, Škoda Slavia.
The campaign has been crafted and executed by Publicis Worldwide India and is built on the central thought – ‘The car that’s in your heart, is the car that really matters’.
The campaign TVC traces the journey of the protagonist who has been creating his dream car since he was a toddler till he discovers the Slavia. Equipped with state-of-the-art craftsmanship & stunningly elegant designs, the Slavia is being presented as a game-changer in the sedan market.
The campaign is a part of Škoda Auto’s 2.0 philosophy of ‘Made of what really matters.’
Tarun Jha - Head of Marketing – Škoda Auto India, said, “We wanted to revive the de-growing sedan segment and bring back love for sedans. Škoda Slavia, with its stunning design and class leading features, is the perfect product that will create the desirability of owning the sedan. We tapped into a universal human insight that as a child the first car we imagine is a sedan and not any other body type. This love and fascination continues all our lives.”
Vikash Chemjong, National Creative Director, Publicis Worldwide India, said, “With all that the Slavia had on offer - be it the space, the style, the power and the presence, it felt so right to say that it was the car that we always had in mind since we were kids. Without quite knowing it was the car we always wanted.”
The music is an original soundtrack composed by audio and music production house The Jamroom and sung by Indie music artist and finalist of The Stage (India's only English singing reality show) Raghav Meattle.
The campaign will tap all essential mediums for its nationwide launch, including a presence across national and regional television, print, outdoor, radio, digital and social media.