Levi’s and Deepika Padukone have announced the launch of the second season of their collection, after the successful first season.
As per the brand, the collection is forward-looking, full of fun and represents all things summer.
Inspired by Padukone’s signature cool athleisure-meets-effortlessly sexy style, the collection features elevated dyeing techniques, hybrid silhouettes, and utility elements in a mix of spirit-lifting colours and earthy neutrals. Taking cue from the expressive style of the 1970s, the collection is a little looser, a little slouchier but unequivocally Levi’s.
“For me, the second season of my collaboration with Levi’s is what summer truly feels like; bright, joyful and happy. It’s a reflection of my personal style married with what is quintessential Levi’s,” Padukone added.
Denim is an integral part of this collection. It takes the form of vintage-inspired, super versatile, high-rise wardrobe staples like the 70’s high flare and 70’s high slim straight, both featuring a retro rise with a curve-hugging fit and a slight stacking in the latter.
This collection is tied together by some summer essentials like tie-dyes in bright pops of colours as well as features an earthy-toned range of shirts and tops.
Further committing to a new love of comfort with style, we see a range of hybrid and elevated sweat-dresses and sweatsuits. The collaboration also draws from Padukone’s love of classics with a twist and features a blazer and short set, shirts with dramatic sleeves and pleats to jumpsuits, all grounded in earthy and neutral tones
“Co-creating and collaborating with one of India's biggest fashion icons to bring to life a collection that reflects our shared values of being authentic and effortless. We’re thrilled with the season of this iconic collaboration. This season is fresh, youthful and energetic while remaining an uncompromisable blend of Deepika and Levi’s,” said Arunkumar Nath, Acting Managing Director and Sr Director Finance- South Asia, Middle East & Africa at Levi Strauss & Co.
The brand said that the Levi’s x Deepika Padukone collaboration is responsibly made, in line with Levi’s® commitment to sustainability. More than 60% of the collaboration line is sustainably sourced with 100% of the line ethically produced.
The Levi’s x Deepika Padukone Collaboration 2.0 will be available at Levi’s® retail outlets, Levi.in and select partner e-commerce platforms from today.
Levi's X Deepika Padukone season 2