Emvies 2022: Wavemaker is the media agency of the year, followed by Mindshare and Lodestar

At the 22nd edition of the Emvies on Friday, Wavemaker won the ‘Media Agency of the Year’ title with 395 points. The agency also bagged the Grand Emvie for Mondelez India Foods for the Cadbury Celebrations – Not Just a Cadbury Ad (Best Response to Covid-19).

Mindshare with 375 points stood second and Lodestar with 160 points stood third. Click here to view the agency-wise tally.

Hindustan Unilever was declared as ‘The Media Client of the Year’. Click here to view the client-wise tally.

Hindustan Unilever Limited Is Best Media Client of the Year

The Best Implementation Team of the Year award went to Wavemaker for Mondelez India Food for Cadbury Celebrations  - Not Just a Cadbury Ad

Click here to view the full list of winners.

Google, the Presenting Sponsor of Emvies, instituted special recognition for work done in the area of inclusion. The campaign that backed the honour was McDonald's  - Eatqual - One Bite Closer to Equality by the agency DDB Mudra Group. This will be a regular category in the Emvie entry form from the next year.

Pradeep Guha trophy for Young EMVIE of the Year

The Times of India Group instituted the Pradeep Guha trophy for the category Young Emvie of the Year.

The Pradeep Guha trophy was presented on stage by Partha Sinha, President, Dia Mirza and Papia Guha, wife of the Late Pradeep Guha.

The 22nd edition of the Emvies, presented by Google, powered by Colors and in association with The Times of India, celebrated high impact media campaigns by media agencies at Taj Lands’ End in Mumbai.

This year, The Advertising Club (TAC) received 1054 entries with around 25 agencies participating in the competition. More than 1200 professionals from the media, marketing, advertising and research fraternities, witnessed 26 Gold and 51 Silver Emvie trophies being presented to the winners in addition to 42 Bronze winners receiving recognition.

Aditya Swamy, Chairperson Of Emvie’s Committee, said, “It is the privilege of The Ad Club to shine the light on the best work in our industry and it is our endeavour through our award shows to inspire our community to keep raising the bar.”

“It’s great to be back on the ground. The energy was infectious and the agency and clients had an excellent time celebrating the spirit of excellence. The winners were not only just the best in class in India but they were of global standard. No wonder Emvies is called the Oscar of media awards,” said Partha Sinha, President, The Advertising Club.

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