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GoodDot launches 'Do Good' ad campaign featuring Olympic medallist Neeraj Chopra

The campaign has been conceptualised with a “Do Good” motto and deploys visual effects to drive home the message

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BestMediaInfo Bureau
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GoodDot launches 'Do Good' ad campaign featuring Olympic medallist Neeraj Chopra

Plant-based meat brand GoodDot has recently launched its ad campaign that promotes the message of ‘Do Good’, it features brand ambassador and Olympic Gold medallist Neeraj Chopra. 

With the use of technology and VFX- based techniques, they have created a realistic animation character of GoodDot’s mascot ‘GoodDo- The Goat’.

Interestingly GoodDo was rescued from a slaughterhouse in 2017 and now resides in Udaipur.  The effects of the commercials are created by P3 Animation Studio.

The highlight of the ad is the acting of Chopra and the funny interaction with GoodDo - the goat. The three scenes in the ad subtly passes on the message that sometimes people get lazy and commit mistakes like littering, breaking the queue, not following the traffic signals.

In the ad, Chopra is seen having an urge to commit the above mistakes, but his inner conscience in the form of GoodDo, the animated goat, prevents him from committing the mistake and obeying the rules and the social etiquettes.

The important message of being good and doing good is passed on subtly in a fun form. Towards the end of each scene, GoodDot embeds a message of the benefits of plant-based meat in terms of health, taste and reduced cruelty to animals.

Chopra said, “I thoroughly enjoyed being a part of the Do-Good campaign with the GoodDot team. I love the fact that the simple message of doing the right thing is being told in this manner, and hope people can resonate with this message when they watch the films. I was lucky to have GoodDo by my side through the various situations in the ads and would urge everyone to channel their inner GoodDo when facing tricky situations in life.”

“We are beyond excited to release this ad. This ad communicates the ethos of our brand GoodDot in a very clear and strong format. We were pleasantly surprised by the amazing acting of Neeraj Chopra. Being a first-hand witness to the shoot, I was inspired by the work ethics of Neeraj as he put in his all in the acting. Having GoodDo our incredible goat in this ad is extra special as this fun representation of GoodDo will help the audience relate more to the beauty of the animal world. The production and the animation team have done a fantastic job and this ad it right up there with the best in the globe. I am super proud of my team, and we are blessed to have Neeraj and GoodDot telling our story to the world,” said Abhishek Sinha, Co-Founder and CEO, GoodDot.

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GoodDot Do Good' ad campaign Olympic medallist Neeraj Chopra
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