News as it is -

Best Media Info

Partner Content

Colors launches family drama ‘Swaran Ghar’

The show will premiere on February 28, 2022 and will air every Monday to Friday at 8:30 pm

Colors has announced the launch of its new family drama, ‘Swaran Ghar’, which depicts an endearing story. Set in Chandigarh, it chronicles the life of a middle-aged woman Swaran (played by Sangita Ghosh) and her husband Kanwaljeet (played by Ronit Bose Roy) whose lives are shattered as they get unceremoniously abandoned by their children.

How she alone gathers the strength to lead a fulfilling life forms the crux of the story. Produced by Sargun Mehta and Ravi Dubey, ‘Swaran Ghar’ will premiere on February 28, 2022 at 8:30 pm and air every Monday to Friday, on the channel.

Swaran is a devoted mother who dutifully takes care of her family with every fibre of her being, whereas Kanwaljeet is a loving husband who has relentlessly served his family all his life ensuring they are well taken care of. Fate takes a dark turn when Kanwaljeet falls seriously ill and becomes heavily dependent on Swaran.

Burdened with pain and responsibilities, Swaran turns to her children for support in these critical times. However, her children disregard her plea for help and cater only for their own selfish needs leaving Swaran and Kanwaljeet in the lurch. 

On the outside, Swaran picks up the strength to tread through the most difficult phase of her life without her children but on the inside, she grieves over their severed relationship. What does destiny has in store for Swaran? Joining Sangita Ghosh and Ronit Bose Roy in this journey will be the actor Ajay Singh Chaudhary who will essay the role of Ajit, Swaran’s former lover and close confidant.

Nina Elavia Jaipuria, Head, Hindi Mass Entertainment and Kids TV Network, Viacom18, said, “Colors has remained ardently committed to bringing the best of fiction and non-fiction concepts on Indian television. With a promise to keep the audiences engaged and entertained, we are pleased to launch a new heart-warming family drama ‘Swaran Ghar’. This show will present the various nuances of parenthood backed by a splendid storyline and an endearing cast. It will further strengthen our prime-time slot at 8.30 pm and we look forward to this new adventure.” 

Manisha Sharma, Chief Content Officer, Hindi Mass Entertainment, Viacom18 added, “The current times have certainly brought families together and family dramas on television have once again earned a special place in the hearts of our viewers. Our new show ‘SwaranGhar’ represents one such story of Swaran who is abandoned by her children in the most trying times and how she comes stronger out of it. After the immense success of Udaariyaan, we are once again delighted to join forces with Sargun Mehta and Ravi Dubey. With a robust line-up of cast including Ronit Bose Roy, Sangita Ghosh and Ajay Singh Chaudhary, we hope to create magic with the new venture.”

Mehta said, “Swaran Ghar stems from the various real-life stories and experiences we see around us. We are delighted to present a show that will give a new perspective on parenthood and shed light on the innumerable struggles they go through.” Dubey added, “We began our partnership with COLORS with ‘Udaariyaan’ and aim to continue this successful stint with ‘Swaran Ghar’. We could think of no other channel better suited to helm this refreshing concept and we have complete faith in our talented cast and crew to make this journey a sensation among Indian households.”

Sangita Ghosh, who portrays Swaran, said, "Swaran’s character is very close to my heart as after a long time I am essaying such a diverse and powerful role on television. My character has various shades to it- she is a devoted mother, wife and moreover a strong individual. Even after her kids leave her side, she is determined to support her husband and lead a life on her own that will serve as an inspiration for many women. I am thoroughly enjoying shooting for the show in Chandigarh and working with talented powerhouses like Ravi Dubey, Sargun Mehta and Colors. I hope all viewers join our amazing journey and become a part of this unforgettable venture!”

Essaying the role of Kanwaljeet, Ronit Bose Roy said, "As an actor, I always strive to create a strong impact with every character that I play but the connect that I have with Kanwaljeet is really special. He is a caring husband who has a very practical outlook on life. He feels indebted to his wife for always taking care of him, and at the same time, he is aware of the true nature of their children. My best compliments to the producers and Colors for crafting such a remarkable show and making me a part of it. I am confident that ‘Swaran Ghar’ will create a mark and win the hearts of the viewers.”

Ajay Singh Chaudhary who plays Ajit said, “Ajit’s character is going to be a challenging one. He is a traditional man, who always followed societal norms. Throughout his life, he has held a special place in his heart for Swaran and has always supported her. The concept of the show combined with the characters will make it extremely loveable and I cannot wait for the viewers to enjoy it. I am eternally grateful to Colors and DreamiYata Entertainment for trusting in me with Ajit’s role and looking forward to it.”

The channel has planned a 360-degree marketing and digital campaign for the launch of the show. On the digital front, a wonderful 3D letter rendition video of Sangita Gosh capturing a mother’s emotions for her kids has been created. Celebrity parents and kids have also been roped in to talk about the show through poetry and storytelling.

A heavy burst of 7500+ promos has also been planned airing across network and non-network channels including Hindi Movies, Hindi News, Kids, Music, and Regionals.

Post a Comment