Zee Digital has rebranded itself to IndiaDotcom Digital (IDPL) with a new logo, to redefine a host of infinite possibilities.
It unveiled the new brand identity and fresh look through a short video on social media, thus symbolising a well-thought manifestation of its drive for innovation, excellence, empowerment, and growth.
The media industry has been evolving with new-age innovative technology. To match the increasing demand of its viewers/readers, IDPL looks forward to converting into a technology-centric organisation by investing in high-end technology, encouraging product talent and vibrancy, and boosting the entrepreneurial spirit.
Speaking about the rebranding, Devadas Krishnan, CEO – IDPL, said, “The new avatar of IDPL is a step forward towards encouraging innovation and adopting a tech-driven approach as per the market demand of the present day and age. As a brand, we are fast-paced, and encourage our employees to upskill and enhance their knowledge through an in-depth understanding of how content is consumed by our viewers/readers. We look forward to attracting the best tech, product, and marketing talent in the industry. “
IDPL has been aggressive in its hiring and recently added 300+ fresh talent. As per the latest FICCI-EY report, the Indian media and entertainment (M&E) industry clocked Rs 1.61 lakh crore in 2021 and is estimated to grow at a CAGR of 11% to Rs 2.32 lakh crore by 2024.