Luminary, the subscription-based podcast and audio entertainment network, has announced its official launch in India, with an elevated content slate for global South Asians.
The network is today launching two new shows: Konkona Sen Sharma-hosted ‘Barefoot Boys’ based on India’s historic soccer win against the British in 1911, and ‘How I Masaba’ helmed by fashion mogul Masaba Gupta in conversation with remarkable women on business, art, culture and more.
The network arrives in India with a focused goal of creating a refined podcast listening experience, serving as a ‘cultural label’ for the voices of India.
Luminary’s pioneering format – exemplified through its award-winning podcast, The Midnight Miracle, hosted by Dave Chappelle, Talib Kweli and yasiin bey – caters to an audience that actively seeks smart, entertaining, and dynamic audio content.
Luminary will develop and curate localised stories with a global appeal.
‘Barefoot Boys’ will present one of India’s greatest sports stories. The podcast will recreate the untold story of 11 barefooted Indian football players who defeated a trained, experienced British team during a 1911 match. Giving voice to the real-life ‘Lagaan’ moment is National Award-Winning Actor Konkona Sen Sharma.
In ‘How I Masaba’, the business and creative leader Masaba Gupta takes a seat opposite fellow pioneering women who are breaking ceilings, barriers and boundaries. In this light-hearted, insightful business-meets-life podcast, she will get chatty with the changemakers, taste-makers and the trend-setters of modern India, setting the pace for the next-gen ‘sheroes.’
Commenting on the concept of Barefoot Boys, Konkona Sen Sharma said, “The tale of Barefoot Boys is timeless. It will stand the test of time even 100 years from now. This is the power and guts of the story. I am honored to tell this story, as a Bengali and more so as an Indian. Luminary has done a great job bringing this concept to fruition, which I am sure will be well-appreciated by audiences.”
Talking about her upcoming podcast, Masaba Gupta shared, “I was always interested in back stories of badass women who have conquered so much. This is going to be really special since I get to talk to women I am inspired by every day! Expect a non-preachy, honest and crazy exchange of ideas, stories, and even mishaps.”
Commenting on the market entry, Rishi Malhotra, Luminary CEO, said, “India is an important growth market for podcasting, storytelling, and Luminary. Our shows truly blur the lines between podcast and art, and we’re excited to bring this unique approach into one of the world’s most rich and dynamic cultures. There are endless stories to uncover in India, and we look forward to telling them through a premium, subscription-based model that entertains and elevates.”
Luminary will work towards building a premium podcast space where discerning listeners can access high quality podcast productions through a subscription model.
The network invests talent and funds to ensure a superior listening experience. India is the third largest podcast consumer having 57.6 million monthly listeners (PwC's Global Entertainment and Media Outlook 2020).