In a tweet, Elon Musk announced that the Twitter blue tick subscription would be relaunched on November 29.
Punting relaunch of Blue Verified to November 29th to make sure that it is rock solid— Elon Musk (@elonmusk) November 15, 2022
Last week, Twitter's premium service, which granted blue-check verification labels to anyone willing to pay $8 a month, was suspended after the social media platform was flooded by a wave of imposter accounts.
Prior to that, the blue check was given to government entities, corporations, celebrities and journalists verified by the platform precisely to prevent impersonation.
On November 13, Musk announced that Twitter will roll out tools to help organisations identify which other accounts on the platform are associated with them.
After the misuse of Blue tick verification, Musk tweeted that all accounts engaged in parody must include "parody" in their name. To overcome misinformation, he informed that the company will be adding a parody subscript to such accounts.
For advertisers who were thinking of putting their business with Twitter on hold, the fake accounts were the last straw.
Musk's rocky run atop the platform, which includes laying off half its workforce and triggering high-profile departures, has raised questions about its survivability.