EatFit, the healthy food platform housed under Curefoods, has announced the roping in of cricketer Mayank Agarwal as its brand ambassador and investor on Thursday.
Agarwal will be representing the brand in all its marketing campaigns and he will be investing in EatFit as a part of the association, for the next two years.
Former Captain of the IPL team Punjab Kings, Agarwal believes that a healthy lifestyle comes from healthy eating. To commend Agarwal’s zeal for his game, EatFit will be curating a specific range of food, that will complement his persona and journey on the cricket field.
Ankit Nagori, Founder, Curefoods, said, “Introducing Mayank Agarwal to the EatFit family fills me with happiness. His energy aligns with our brand identity, and we are excited to work together while we grow in bigger magnitude. Through this partnership, EatFit will develop and reinforce the brand and explore new growth trajectories.”
Agarwal said, “It's an honour for me to be a part of EatFit's journey to promote a balanced lifestyle. I believe that the brand's ethos of eating healthy and staying fit aligns with my own ideas. EatFit has revitalised people's thinking about healthy eating and how nutritious food can be delicious. My privilege of representing them as their brand ambassador, as well as participating in their future campaigns, is something I am looking forward to.”
EatFit also said that it will be creating a content series for its users to inspire people to embrace healthy living and follow their passion.