As per the findings of Hansa Research’s Brand Endorser Report,
Sachin Tendulkar has emerged as the number one sports celebrity followed by Virat Kohli and MS Dhoni in India, as per Hansa Research’s Brand Endorser Report 2022.
Brand endorser is a comprehensive report of an intensive research conducted across 36 Indian cities.
According to the Brand Endorser report, Sachin Tendulkar has surpassed some of the popular sports celebrities including Rohit Sharma, Hardik Pandya, Ravindra Jadeja, KL Rahul, etc. Another interesting finding reveals that Sania Mirza is the only female sportsperson to be ranked in the top 10 list under sports category.
The celebrities are ranked as per the Brand Endorser (BE) Score results. They are tracked on various metrics like likability, social media influence, perception, marketing potential, recognition etc. which make up their final BE Score.
Here is a brief snippet of other key findings from different categories of the Brand Endorser report:
As per the syndicated study, Tendulkar is the most recognised celebrity in the sports category with a recognition score of 84%. He is perceived to be popular, likable, global personality, confident, aspirational, fit, trustworthy, and relatable along with a huge fan following including social media follower base.
Ashish Karnad, Executive Vice-President, Hansa Research, said, “Our study Brand Endorser is a holistic and comprehensive assessment of the value that an endorser brings to a brand. The study aids marketers to take informed decisions and improve the overall return of investment (ROI) in celebrity engagement.”
He added, “Sachin Tendulkar is perceived as a humble star known for sincerity, loyalty and self-discipline. The brands acknowledge these traits and recognize that the audience will choose a product endorsed by an honest celebrity. This stands as a key reason for Sachin Tendulkar to remain as the most preferred celebrity under sports category for endorsements.”