Shashidhar Sinha, CEO – India, Mediabrands, and Shailesh Gupta, Director, Jagran Prakashan, will continue in their respective roles as Chairman and Vice Chairman of Media Research Users Council India (MRUCI). .
The leadership duo was unanimously re-elected at MRUCI’s Board meeting which was held shortly after its AGM held via videoconferencing.
New members have also been appointed to the Board of Governors, viz:
1. Shashank Srivastava, Senior Executive Director (Marketing & Sales), Maruti Suzuki India
2. Vivek Malhotra, Group Chief Marketing Officer & COO Consumer Revenue, TV Today Network
Sinha stated, “With covid behind us and the industry back to normal we should hopefully start work on the new IRS shortly.”
Gupta said, “These are interesting times for research. With markets and businesses returning to normalcy, research will play a huge role in enabling business decisions. MRUCI is well poised to enter the next phase of research which will be increasingly powered by better use of technology that will power business, media and marketing decisions.”