E-commerce marketplace Flipkart has announced the dates for its end of season sale (EOSS), and it has launched a TVC featuring actor Alia Bhatt to make more people aware of the event.
EOSS aims to bring cheer and festivities to millions of customers and close to 200,000 sellers, more than 10,000 brands come together to bring a wide selection of fashion, beauty and lifestyle products.
This year’s EOSS, which begins on June 10, 2022, looks to celebrate the heightened post-pandemic consumer sentiment.
The weeklong event, EOSS, over June 10-17, will see the introduction of 24X7 live commerce for the first time on the Flipkart app, offering customers a wide selection to choose from as they look at refreshing their wardrobes.
In line with customer demand, the event is bringing together a wide variety of styles in casual wear, ethnic wear, formal and seasonal wear including footwear, men’s and women’s apparel, fashion and travel accessories and kidswear.
In order to serve customers from metros and from emerging tier 3, tier 4 towns, Flipkart has introduced Fashion TV, a 24X7 live commerce feature that will enable sellers and hundreds of brands and influencers to interact with customers in real-time. Poised to create a unique personalised experience for customers, this unique initiative will enable customers to browse an expansive assortment of short format live videos, just as if strolling through a mall and purchasing displayed fashion styles instantly.
There will be four formats of live prime time shows including- brand led lives, celeb led lives, game time lives and season’s top trends show. In addition, participating brands and celebrities will co-host a series of 100 live sessions for 10 hours daily to offer a wide range of time bound offers rolled out periodically. The interactive format will significantly boost customer trust and participation in the event.
Sandeep Karwa, Vice-President, Flipkart Fashion, said, “Flipkart always aims to bring joy to people, in big ways and small, through a diverse offering on our platform. The End Of Season Sale is truly a festival for us. And given the phenomenal response it has received through the years; we are sure our customers and partners share this sentiment. As a marketplace platform, we are bringing sellers, brands and customers together while leveraging technology solutions to bring unparalleled value to our customers. Every season, Flipkart observes consumer behaviour and works collaboratively with thousands of brands in the ecosystem, to bring forth the best products and offers. After a two-year hiatus, we look forward to making this season a memorable one for everyone involved. We are confident that this event will propel our endeavour to onboard the next 200 million customers and chart a sharper growth trajectory for our partner brands.”
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