Telecom brand Vi has partnered with multiple digital start-ups to empower the youth of the country by offering education and job-related help on the Vi App, under the Vi Jobs and Education section.
Vi has partnered with start-ups including Apna, Enguru and Pariksha, to offer better opportunities and services to the youth.
While Apna is a job search platform, Enguru helps users to improve their communication skills in the English language and Pariksha will help those who wish to crack the examinations for getting government jobs.
By partnering with the start-ups, the company wants to target the close to 200 million youth in the country and empower them.
Talking about Vi Jobs and Education, Vineet Khosla, CMO, Vodafone Idea, said, “In line with Vi’s brand promise ‘together for tomorrow’, we’ve been looking at the need gaps in consumers’ daily lives, where we believe we can play the role of an enabler to help them get ahead in life. When we look at youth in this country their key aspiration is to get a good job and become more employable. We believe that these integrated solutions will enable Vi customers to further their efforts in gaining a competitive edge and march ahead to meet their career aspirations.”
With regards to the monetisation of the offerings, Khosla said that monetisation is not their top priority right now but rather they are focusing on engaging with young consumers as well as bridging the digital divide in India. “We want to build this segment for our consumers.”
By partnering with Apna, Vi intends to enable hyperlocal jobs across 70 cities. The telecom operators’ user applications will get higher priority compared to other applicants. This service will be available for all Vi customers at no cost.
Likewise, with the association of Enguru, the company will provide 14-days of free trial with unlimited interactive live classes conducted by experts. Learners can continue with the platform at a 15-25% discounted price after the trial period ends. The users will also be entitled to free access of interactive, gamified, industry-specific self-learning modules, worth Rs 1500.
The partnership with Pariksha will enable the aspirants for central/state government jobs to get a one-month free subscription to ‘Pariksha’. This also includes unlimited mock tests across 150+ exams. At the end of the free period, users can continue at a nominal subscription fee.
In the month of December 2021, Vi partnered with Hungama Music to provide music services to its users. In March 2022, the company has also announced its association with Nazara Technologies and launched Vi games to tap into the growing Indian gaming industry.