More than two decades after leading marketing at United Breweries, Gurpreet Singh has joined World of Brands (WoB) as Co-founder and Director.
Singh has 24 years of experience in the alco-bev industry. With UB, he has worked across different verticals and divisions like product innovation, sales and strategy.
He created monumental campaigns and content innovations for the brands under the UB Group.
Singh now joins WoB- a company which aims at empowering the consumers of the alco-bev industry about their brand choices.
Speaking about the development through a LinkedIn post, Singh said, "Happy and excited to announce my move in a new direction as a Co-founder and Director at WOB- World of Brands, a disruptive technology first start-up company with a philosophy to create, partner & acquire relevant alcobev brands."