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Tonic Worldwide wins the social media mandate for SBI General

The agency won the account following a multi-agency pitch. The account will be handled by the agency’s Mumbai office

After a competitive multi-agency pitch, Tonic Worldwide, a digital-first creative agency, has bagged the mandate of social media management for SBI General.

As part of their mandate, the agency will be managing the social media platforms and will be crafting integrated digital creative strategies for the brand.

SBI General Insurance Company Limited offers a wide range of general insurance products in the retail and commercial space at affordable prices to make insurance accessible to all individuals and businesses. The company offers a complete suite of products ranging from Motor, Health, Personal Accident, Travel and Home Insurance in the retail space and products like Aviation, Fire, Marine, Package, Construction & Engineering and Liability Insurance in the commercial space.

Unmisha Bhatt

Speaking on winning the mandate, Unmisha Bhatt, Chief Strategy Officer, Tonic Worldwide, said, "It’s a pleasure to be associated with SBI General, the company has established a strong presence in the country. Our strategic and creative strengths will help us add value to the brands ambitions and business objective. We are looking forward to partnering the marketing team to help differentiate the brand in the cluttered category and build a modern and futuristic personality for the brand on digital and social so as to be relevant to the audiences today.”

Shefali Khalsa

Shefali Khalsa, Head Brand and Corporate Communications, SBI General, said, “With Tonic Worldwide’s digital first and data driven strategic thinking abilities, we aim to build a futuristic presence for the brand on Social Media and be relevant to the evolving consumers, consisting of traditionalist and Modernists both. We look forward to doing some innovative work that resonates with SBI General’s ethos. With an experienced team, I am confident that together we will not only build on the vanity metrics of engagement, but build on a growth story for the brand.”

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