SBI Life Insurance released a new TVC #TermInsuranceKaLevelUp, which showcases the prevalent consumer insight, wherein with evolving priorities and altering lifestyles there is an inherent need for a term insurance that ‘levels-up’ as one progress through life’s prominent moments.
Conceptualised by Mullen Lintas, the TVC leverages the versatility of artist Vijay Verma, who engages with consumers by enacting life’s prominent moments that one often experiences. The film opens up with Verma narrating life’s journey and changing responsibilities with every prominent ‘level-up’ moment. Transitioning from being a student to an office going professional, then buying a house as he progresses in life and finally starting a family. The TVC focuses on the continuous ‘level-ups’ in life and the inherent need to level-up one’s term insurance / financial protection. The film aptly displays the significance of every evolving transition in a person’s life, and how important it is to have a term insurance that levels up as one progresses through the journey of life.
Ravindra Sharma, Chief of Brand, Corporate Communication and CSR, SBI Life, said, “The #TermInsuranceKaLevelUp film is an attempt to let consumers relive the ‘level-up’ moments of their life and subtly remind them of the intrinsic need to also ‘level-up’ their financial safeguards, as they achieve life’s prominent moments. With a deeper understanding of today’s consumers, who believe in living-in-the-moment as they progress in life, we’ve been able to identify the need to prioritise financial safeguards as life goes along. The film subtly highlights the unique features of SBI Life eShield Next plan, which is designed to let consumer cherish life’s significant milestones, while providing customised options to ‘level-up’ one’s insurance coverage simultaneously.”
He added, “The ever so versatile Vijay Verma connects with audience across the board, by seamlessly fitting into life’s prominent scenarios. With Vijay’s wide appeal across the country and his ability to connect with audience, one instantly relates to the storyline, realising the need for ‘levelling-up’ of financial safeguards as life progresses. We humbly hope that the film helps consumers identify the need to have a future ready protection cover that ensures adequate insurance coverage as they level-up in life.”
Garima Khandelwal, Chief Creative Officer, Mullen Lintas, said, “SBI Life’s eShield Next is an adaptable term insurance that enables customers Level Up their financial security to match with their life milestones. This resonates with the need of today’s individuals who place family goals on a par with their own personal success. The narrative starring Vijay Verma traces a beautiful journey of a man reflecting on his material achievements and starting a family. These Level Ups would be challenging if not for the ease of adjusting the eShield Next plan to their new level of life, easing their journey onwards and upwards.”