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Sony Entertainment Television brings ‘Shark Tank’ to India

Making headway into India, Shark Tank India will be produced by StudioNext. Online registration for the very first season of Shark Tank India is active only on SonyLiv

Sony Pictures Networks India has acquired the rights for the Indian adaptation of the globally successful business reality format – Shark Tank, which will be aired on Sony Entertainment Television.

The format has reinvigorated businesses in over 40 countries since its first launch in 2001. Making headway into India, Shark Tank India will be produced by StudioNext. Online registration for the very first season of Shark Tank India is active only on SonyLiv.

You have to follow a simple, four-step process to try luck in turning around your business idea, business prototype or active business into a successful reality!

Step 1: Online Application

Download or update the SonyLiv app and fill the Shark Tank India registration form by following the instructions mentioned on the app and accept the terms and conditions. Mention your business idea. If you hook the Shark Tank team with your idea, you will proceed to the next step.

Step 2: The Pitch

In this stage, the Shark Tank team will get to know the applicants and their business ideas better. The applicants will have to tell the team what makes their business idea extraordinary and why is it worth investing in! This will have to be done in the form of a compelling video pitch (3 min long) which will decide whether the idea is worth making the cut on Shark Tank India.

Step 3: The audition

The selected applicants will go through a round of auditions with the Shark Tank team, which will be the penultimate step towards making it big on the first ever season of Shark Tank India.

Step 4: The Shark Tank

This is the ultimate test of perseverance. The selected applicants or the ‘Pitchers’ in this stage will find themselves face-to-face with the ‘Sharks’ or the investors who will understand, assess and make an offer based on the applicant’s final ‘pitch’.

Since its first launch in 2001, as Tigers of Money in Japan, created by Nippon TV, the format was later adapted as Dragon’s Den in 2005 in the UK and the show premiered in the US as Shark Tank in the year 2009.

The format is distributed internationally by Sony Pictures Television.

Danish Khan, Business Head, Sony Entertainment Television, Digital Business and StudioNext, said, “We are delighted to bring the globally renowned business reality show Shark Tank to India, and this is the perfect time to launch Shark Tank India. The last few years have seen the emergence of an exciting entrepreneurial ecosystem in India. Innovative business ideas, risk taking appetite and a funding infrastructure is getting built – Shark Tank India will accentuate, encourage and strengthen this outlook by providing a platform for entrepreneurs or aspirants to showcase their ideas directly to the potential investors (Sharks) and make it big.”


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