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Cannes Lions Live 2021 launches full content agenda

Eight content themes are distilled from LIONS’ first global survey held with marketing industry leaders

The content agenda for Cannes Lions Live, taking place from 21-25 June 2021, is announced.

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Creativity On Demand - a channel of beautifully crafted films, produced by the world’s most awarded creators and curated by LIONS, features original content from partners including Accenture Interactive, Amazon and Procter and Gamble.

Creativity on Demand presents: award-winning actress, producer & founder, Reese Witherspoon, in conversation with MediaLink Chairman and CEO, Michael E. Kassan; and historian and best-selling author of 'Sapiens' and 'Homo Deus’, Yuval Noah Harari, is discussing how the transformative power of storytelling can evolve societies and brands with Neil Lindsay, VP, Prime and Marketing, Amazon.

In ‘Innovate or Die’ learn from the female tour de force behind the multi Lion-winning Cheetos Museum. Over their decade-long collaboration, this duo continually breaks new ground: Margaret Johnson, Chief Creative Officer and Partner, Goodby Silverstein & Partners and Rachel Ferdinando, SVP and Chief Marketing Officer, Frito Lay North America.

In ‘Widen The Screen To Widen Our View’ Marc Pritchard, Chief Brand Officer, Procter & Gamble speaks to an all-star cast - award-winning writer/director, B. Monét; Founder, Cartwright, Keith Cartwright; artist and TikTok star, MegaGoneFree; Chief Executive Officer, EBONY & JET, Michele Thornton Ghee; and April Reign, creator of #OscarsSoWhite - to discuss how representing the world’s consumers more fully on screen can widen our view to see, and create, a more equal future. 

Lydia Polgreen, Managing Director at Spotify podcast studio, Gimlet, talks to singer, songwriter and actress Brandy and journalist and host of the Spotify Original podcast, “Black Girl Songbook”, Danyel Smith, in ‘Sound of Culture: Music and Podcast for the Streaming Generation’ a conversation inspiring all creatives to consider the transmedia opportunities of the streaming era.

Hear how brands can play a unique role in building a more equitable, sustainable, and inclusive society in a session with Amina Mohammed, Deputy Secretary-General, United Nations, alongside Global Citizen’s Sarah Acer and Michael Sheldrick; and Bethany Poole, Global Managing Director, Ads Marketing, Google.

The Daily Agenda - an essential keynote session with a live audience Q&A - presents trailblazing speakers discussing the value of creativity when the world needs it most.

How can the creative community confront and impact racism in pro bono projects? Find out in ‘Making Space: a visual poetry journey’ following the incredible true story of renowned ballet dancer, Ingrid Silva, rising from the Rio slums to enter the Dance Theatre of Harlem. Brought to you by EmpowHer New York and creative agency, The Bloc.

Exploring how art and culture can be tools for change, Kate Wills, Global Director of Communications and Partnerships at groundbreaking charity, Malaria No More, is joined by  Daniel Sytsma, Chief Design Officer, Isobar & Creative, Dentsu; Láolú Senbanjo, Nigerian Artist and Art Director.

The Cannes Lions Live agenda  - combining cutting-edge live and on-demand content - is built around eight essential industry themes, distilled from the findings of LIONS’ first global survey held with 1500+ marketers, creatives and media owners, alongside one-on-one interviews with global CMOs, creatives and marketing leaders. The new State of Creativity report digs deeper into the findings and is available to view now on the LIONS Membership platform, alongside exclusive content from a host of global talent with WeTransfer, the Founding Membership Partner.

The 2021 themes are: Content in Culture, Data-Driven Communication, the Value of Creativity, Will Brands Save the World?, Better Creative Businesses, New Rules of Retail, the New Consumer,  Icons and Trailblazers and New Platforms and Technologies.

Charlotte Williams, VP Content, LIONS, said, “Cannes Lions Live provides our community with a masterclass in creativity, unpinned by an agenda that gets to the heart of what matters most to our industry. We’re delighted to welcome such a formidable line-up of creative minds to interrogate how to utilise creativity as a driver of business change and growth. And our live Q&As will allow our audience to join the conversation from right across the globe.”

Simon Cook, Managing Director, LIONS, said, “We know that great things happen when we come together and Cannes Lions Live is a platform of inspiring creative content for our global community to explore what’s next for our industry and the world at large. The new LIONS Membership enables our community to stay connected and be inspired, creatively, all year round.”

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