Sideways Consulting has won the mandate of Multipie — a social network that helps users in their investment journeys. The agency will help Multipie craft a brand identity that reflects the nuances of the new Indian market and appeal to the right target cohorts.
Sideways Consulting will also assist in nomenclature and logo design to create a seamless user interface and experience. It will help Multipie in making investing social as well as make Indians confident investors.
Rajkumar Singhal, Co-Founder, Multipie, said, “Multipie is an upcoming social network for investing, a first for the Indian market. The Multipie community is a place where everyone can learn, share and empower themselves with knowledge of investing and personal finance. Designing a simple app to address a seemingly complex subject like investing brings its own challenges and opportunities. We are happy to partner with Sideways who is providing us an edge on product design and go to market strategy.”
Abhijit Avasthi, Co-Founder, Sideways, said, “I am excited at having the chance to partner Multipie, India's first social network for investing. And to be able to plug into all aspects of a tech firm such as Branding/UI/UX right from start to beta to the formal launch is a rare opportunity indeed. I am certain Indian investors have been waiting for something like Multipie.”