Leo Burnett and Taproot Dentsu win three Gold for India at Adfest 2020
Taproot Dentsu Mumbai and Dentsu Webchutney Mumbai were among seven offices whose winning works helped Dentsu win Adfest's Network of the Year for the 4th year in a row
Leo Burnett Mumbai won a Gold each in Direct and PR Lotus categories for HDFC Bank’s #StopMithani campaign.
The #StopMithanicase study:
Taproot Dentsu Mumbai won a Gold for Free Press Journal’s ‘Free Initiatives’ in Media Lotus category. The campaign also won the heart of the jury head of Media Lotus Cyril Drouin, Chief eCommerce Officer China & North Asia of Publicis & Co-CEO of Performics China, Shanghai.
Impressed with the ‘Free Initiatives’ campaign, Drouin said, “Taproot Dentsu’s Free Press Journal campaign is my favourite Gold winner because it’s really a bold idea and a really brave idea for a newspaper to change their header.”
The ‘Free Initiatives’ case study:
Taproot Dentsu Mumbai and Dentsu Webchutney Mumbai were among seven offices whose winning works helped Dentsu win Adfest’s Network of the Year for the 4th year in a row.
Adfest announced the winners of the Adfest 2020 Lotus Awards on Monday, February 15, 2021. These awards were scheduled to take place in Thailand last year, but were postponed due to the coronavirus pandemic. With 60 jurors, the judging process was guided by Grand Jury President Judy John, Global Chief Creative Officer at Edelman, Toronto.
Vinit Suraphongchai, Chairman of Adfest, said, “After a turbulent year, it was wonderful to come together again as an industry – albeit virtually – to celebrate ground-breaking ideas. Our jury was looking for ideas with innovative thinking at the core, along with powerful brand messages with strong impact. It is no easy feat to win a Lotus trophy: all winners should be very proud.”
Jimmy Lam, President of Adfest, said, “We would like to thank our all-star jury for their dedication to judging these awards, along with everyone who has waited so patiently for these results after a long postponement. All winning work proves the power of creative problem solving and the diversity of ideas in our region. Congratulations to all winners.”
Adfest will announce the finalists of the Adfest Lotus Awards 2021 in March, followed by a virtual awards ceremony on April 8, 2021.
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