iQOO has announced the appointment of Nipun Marya as Chief Executive Officer for iQOO India. He will be responsible for driving the growth of iQOO brand and its operations in India as it focusses on growing its market share in the premium performance smartphone segment.
For the last five years Marya served as Director, Brand Strategy for vivo India.
iQoo India has witnessed a growth of 671% in Quarter 3 of 2021 vis-à-vis Quarter 2. It aims to double its online market share in the mid-premium space from 5% to 10% in India by 2022.
Under Marya’s leadership, the company aims to accelerate the pace of innovation and address the ever-evolving demands of the consumer. He will also focus on strengthening the premium and mid-premium portfolio for iQOO in India.
Jerome Chen, CEO, vivo India said, “Nipun has successfully led vivo’s expansion and brand evolution in the India market. His deep understanding and consistent focus on consumer understanding have helped vivo grow its brand strength and preference over the years. We are delighted to see him assume charge as iQOO’s CEO and are confident he will play a pivotal role in cementing the brand’s position within the India market.”
Marya said, “iQOO India is at an exciting juncture right now. Today, its success is evident as a premium high-performance brand that has seen enthusiastic acceptance amongst young buyers. Our smartphones like iQOO 7, Z5 and Z3 have been the highest rated smartphones in their respective segments on Amazon. This inspires us to further strengthen our ambitions to bring a bold line of breakthrough innovations in future products. I am looking forward to driving this next phase of growth for the brand and double the online market share in the mid-premium segment from 5% to 10% by 2022.”
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