SoCheers has appointed Jaideep Thackeray as Creative Head of Design and Randal Gomes as Head of Business Development.
Before this, Thackeray has worked with agencies like JWT, Ogilvy, Contract Advertising, Rickshaw Communications, to name a few. In his professional career of around 12 years, he has worked with brands like Shoppers Stop, Asian Paints, Palladium and High Street Phoenix.
In a press statement, SoCheers said, “As the Creative Head of Design, he will be responsible for developing and growing the internal design team, championing client pitches and helping the agency chart a fresh and innovative way forward for upcoming projects.”
Thackeray said, "Just like other aspects of digital marketing, design too is witnessing a constant evolution. Having the best design artwork and impactful brand message go hand in hand because the former enthralls the viewers with its aesthetics and the latter demonstrates the brand ethos. Having said that, this is the balance I always try to achieve with my work. For me, this is the perfect opportunity to grow as a creative professional, as SoCheers is on a growing curve, working with some of the biggest brands in the industry. I’m looking forward to new challenges with positivity and hope to get the best value on the table."
Before joining SoCheers, Gomes led the strategy and business development team at MindShift Interactive where he played a crucial role in developing campaigns like #FeelingBlue (for Reliance 3G), and #ChappalMaaro (for The Bombay Store).
In his current role, Gomes will be leading the business development vertical and will be responsible for growing the agency’s footprint by helping them acquire new clients.
"The digital industry never ceases to amaze me. With the pandemic outbreak, the digital landscape has become even more revolutionised, having a plethora of brands testing waters. Both digital agencies as well as brands have acknowledged innovations in this space. Therefore, for me, SoCheers is definitely a new terrain of possibilities and I am super excited to have the agency expand its client roster," said Gomes.
Mehul Gupta, Co-Founder and CEO, SoCheers, said, “We have quite significantly grown in the past few years in terms of clients and people both. Therefore, we wanted to further strengthen and have some seasoned leaders to drive the teams. Interestingly, both the leaders tend to understand the evolution of digital and its acceptance in the years gone by as well as foresee its growth to come. I am confident that with such synchronised synergies, the agency will surely touch newer heights as we gear up to expand our client base to more markets as well as up the game with our existing brands.”