Zee 24 Ghanta curated a special lineup for the Durga Puja celebrations urging viewers to celebrate responsibly. The coverage attracted the attention of millions along with associations with a bouquet of brands from all over the country.
Under the umbrella properties of Sharad Ananya and Mahapujo, Zee 24 Ghanta celebrated the festival with a line-up consisting of ten exclusive shows and Puja-related content for over 45 days. The channel created over three thousand minutes of fresh content for Durga Puja.
Brands like Tutopia, Top Tech TMT Bar, Sister Nivedita University, IIHM, Shikhar Pan Masala, Shyam Steel, Tata Pravesh, Rupa, SBI Gold Loan, Dear Lotteries, Sunrise Spices, Meghbala Broadband, Shalimar, Shri Hari and Kinnova associated themselves with the channel’s Durga Puja content line-up.
Spices from Sunrise Spices were displayed and used to cook the delicacies on the show Pujor Ranna Banna. In that show celebrities cooked their favourite dishes while sharing their Puja experiences with the audiences. Gift hampers from Shalimar were also presented to various guests during the Puja coverage. Several well-known celebrities donned outfits provided by Rupa Softline during the show Pujor Fashion. A special show named Tutopia Talent hunt was curated by team Zee 24 Ghanta wherein participants were awarded by Meghbala Digital based on pre-set parameters. During the Mahalaya special show, a special painting was done by renowned artist Sri Atin Basak on a Tata Pravesh door.
Moreover, Special Prizes were given out by Shyam Steel (district pujas) and Tata Pravesh (one puja in the city, district and apartment) in association with Zee 24 Ghanta.
Purushottam Vaishnava, CEO, Zee 24 Ghanta, said, “Durga Puja is the biggest festival in the region. The kind of acceptance and response we have received from viewers and other stakeholders is stupendous. The content that our team has designed and executed has catered to all age groups apart from daily news content. The team has been successful in delivering Puja coverage from every nook and corner of the state”.
Manoj Jagyasi, CRO, Zee Media Corporation, added, “With the Durga Puja coverage Zee 24 Ghanta continues to solidify its foothold on the market apart from further intensifying the advertiser connect through various innovations and integrations. Several brands across the country, across categories, have trusted to partner us for the epic coverage, which shows the pull of brand Zee 24 Ghanta. Our team is raring to deliver more in the coming months while taking leaps to be the market leader.”