Manyavar has announced its association with the International Cricket Council (ICC) as the Official Indian Wear Partner of ICC Men’s T20 World Cup 2021.
Manyavar went live with the ongoing T20 World Cup 2021 from the Super 12 stage games which commenced on October 23, 2021, with Australia vs South Africa match at Abu Dhabi. As part of the association, Manyavar will have its presence on-ground as well as on the digital assets of ICC.
Vedant Modi, Chief Marketing Officer, Vedant Fashions, said, ‘Manyavar, as a brand embraces celebration and togetherness and cricket, is the biggest celebration in the country which brings people of every age group together. Therefore, our association with Cricket is a natural extension. We believe that our longstanding partnership with the sporting events has resulted in positive recall for our flagship menswear brand - Manyavar and we are confident that the association with the ICC T20 World Cup 2021 will help us further cement the brand in the hearts and minds of our consumers.’