Tiktok, a video-based social media app by Byte Dance, has awarded its creative duties to McCann World Group India on project basis. The news was confirmed by the spokesperson of Byte Dance.
The account will be handled from the agency’s Mumbai office. PHD is its global media agency of record.
McCann is expected to come out with its first ad campaign for TikTok in the mid of March-April month.
According to the spokesperson, out of multiple agencies, Ogilvy, McCann World Group and DDB Mudra reached the final round.