Motivator, GroupM’s specialised agency focused on driving growth for emerging brands, has reinvented itself. Its vision is to become a go-to-market agency, offering all digital services that new-age businesses and emerging brands require.
The latest addition to its bouquet of services is the end-to-end ecommerce solution that includes ecommerce intelligence and strategy, marketplace on-boarding, e-com presence and operations management along with media commerce. Additionally, Motivator will also facilitate technology and fulfilment support with the help of GroupM & partnering with WPP.
Mausumi Kar, Managing Director, Motivator India, said, “Today the ecommerce agency environment is fragmented into two parts. First, the media commerce space which is dominated by large media agencies. Second, the non-media ecommerce services space, which is very fragmented with a plethora of small boutique agencies and in-house teams running the show. For most brands, multiple stakeholders are managing the ecommerce business. On top of it, many more partners managing the overall digital marketing. Much gets lost in translation. There is a need for a single-stop solution across the board. This is the gap that Motivator wants to plug.”
Motivator, which has been handling the online and offline media business for Soothe Healthcare from 2019, will now also be managing their presence across ecommerce platforms. This new partnership will enable Motivator to further scale its integrated marketing approach with a full-funnel view and create a long-term value for the brand.
The agency is responsible for through-the-line marketing on ecommerce platforms starting from listing and cataloguing the product to promotions and finally making the sales. With the use of nine leading platforms, they have ensured the brands see the positive delta in sales and become profitable in the ecommerce universe.
Speaking on the win, Kar said, “With the change in the path to purchase journey and high migrations to ecommerce during Covid, it has become very critical for brands to be able to leverage these new sales channels in their favour. Seeing our maiden effort showing promise and great returns make us proud.”
Saahil Dhariya, Managing Director, Soothe Healthcare, said, “As a company, we keep an adaptable and agile approach to reach our customers. The pandemic presented an opportunity for us to test the waters with ecommerce as a platform and Motivator is a trusted partner for us to dive into this endeavour with.”