Lokmat, a popular newspaper in Maharashtra, has decided to keep its employees and their families meaningfully engaged during the lockdown and self-isolation. As the world battles the biggest public health crisis and India locks down to contain the spread of the coronavirus, Lokmat Media has started various initiatives across all their locations to ensure that its employees, their families and readers are mentally fit, motivated, stay away from monotony and are engaged and valued.
One of the unique initiatives that Lokmat Media created to enhance engagement and break the monotony of the daily work from home routine was the #LokmatFamilyBestHain initiate. The initiative engaged with all employees by creating an environment of social engagement and connected with all team members and locations through social media.
The idea was to put your most creative lockdown photo, funny two-minute videos on different themes, participate in a trivia quiz and have Q&A on social media. The person with highest likes to his posts wins the award for the evening. More than 1,527 employees and their families participated in an engagement programme that spanned for six hours. Participation for this initiative saw entries from everyone, including all the board members to senior leaders of the organisation to even the interns in the organisation.
Rishi Darda, Joint Managing and Editorial Director, Lokmat Media Pvt Limited, said. “As more and more people stay home following state-imposed lockdowns or self-quarantine due to rising cases of Covid-19, Lokmat Media has constantly engaged with its readers and the employees who are the backbone behind the brand. There is a saying ‘when the going gets tough, the tough gets going’. The initiative #LokmatFamilyBestHain was created to motivate and break any form of monotony among the employees by posting interesting and funny posts in the form of photo, video, trivia on social media with #LokmatFamilyBestHain. The activity displays engagement with its network, get the best use of time, un-distancing from social media and keeping morale high.”