Godrej Interio, the furniture and interior solutions brand in both home and institutional segments, has unveiled a TVC as part of its new campaign ‘Make Space for Life’.
The TVC, conceptualised by Contract Advertising, urges people to make space for life, memories, passions, and relations and reminds the vital role played by furniture in bringing a home alive.
The aesthetically shot TVC reflects how design innovations from Godrej Interio have been a catalyst in transforming our lives. For instance, the kitchen is not just a cooking space but has evolved into an intimate space. Similarly, the living room doubles up as a family space on weekdays and a socialising space on weekends; a bedroom is no more only a place to rest but also handles pressures of the professional world — and turns into a nursery for toddlers at home.
Anil S Mathur, Chief Operating Officer, Godrej Interio said, “Millennials and the Gen Z today are losing out significantly on creating strong family ties or spending quality time with friends due to pressures of demanding professional lives. The new TVC campaign reminds us that in spite of the rigmaroles of varying pressures of life, we should make space for passion, family and friends at our home. The TVC takes us through the lives of an Indian family, highlighting the myriad roles played by home furniture through the day to create warm, beautiful moments among people.”
Ayan Chakraborty, Executive Vice-President and General Manager, Contract Advertising, said, “The key task was to redefine Godrej Interio from being just a furniture brand to a designer of spaces. We seldom reflect the role of furniture in our life. They are witness to a lot of emotional moments in the family. This campaign is a testimony to those moments.”
Rahul Ghosh, Executive Creative Director, Contract Advertising, said, “It’s an exciting time in the home décor category where the conversation is rapidly evolving from functional needs to emotional connections. And Godrej Interio, as a brand, is at that unique cusp of time where it starts a new conversation that is rooted in its core strengths, design and legacy. ‘Make space for life’ is a brand intention that blurs the line between product benefits and emotional payoffs. This repositioning campaign comes alive in slice-of-life stories that speak the Godrej Interio language…emotional, rooted, progressive and yet timeless.”
Client: Godrej Interio
Creative Agency: Contract Advertising
Agency Team: Sagar Mahabaleshwarkar, Rohit Srivastava, Ayan Chakraborty, Rahul Ghosh, Rajesh Mehta, Monami Karmakar, Rohit Chatterjee, Pooja Ghatak, Pranali Mazmudar, Anwesha Praharaj, Sameer Bhave, Ranjit Mhatre
Production house: Small Fry Productions
Director: Parikshit Vaidya