Viacom18 Consumer Products launched the new Jack & Jones X Peanuts range earlier this month. This new range of stylish and trendy t-shirts will feature Peanuts characters Snoopy, Woodstock, Sally and Charlie Brown. Viacom18 Consumer Products has been the Peanuts master licensee in India since 2014 and has built a programme that includes 14+ licensees in over 15+ categories with an exciting range of products that cater to kids, teens, and tweens.
Celebrating its 70th anniversary in 2020, Peanuts continues to make its mark on pop culture with over 1000 partners worldwide, across numerous categories. With Viacom18 Consumer Products as their master licensee in India, Peanuts aims to extend its reach within the region by expanding to other categories such as Back to School range (BTS), footwear, Infant wear, Indo-fusion, confectionery and pet care.
Sachin Puntambekar, Business Head-Consumer Products, Viacom18, said, “We are delighted to partner with Jack&Jones to launch a Peanuts collection in India. Jack&Jones caters to the youth who have grown up watching Snoopy and his friends. This fun collaboration will offer Peanuts fans a fresh take on their favourite characters. This partnership will help us maximise our reach and strengthen our current portfolio in India.”
“Jack & Jones is very pleased to launch the Peanuts collection! We at Jack & Jones use these collaborations as a medium to connect with our audience and Snoopy Collection is sure to invoke nostalgia! The styles are designed to reflect the quirk of the character while staying true to the DNA of Jack & Jones,” Vineet Gautam, CEO & Country Head, Bestseller India.
The newly launched Jack and Jones X Peanuts range was launched on August 10 across all the J&J stores in India.