DB Corp Limited (DBCL), the print media company and home to Dainik Bhaskar, Divya Bhaskar, Divya Marathi and Saurashtra Samachar, has roped in Bollywood actor Salman Khan to be the face of Dainik Bhaskar Group’s recent circulation expansion initiative.
Dainik Bhaskar Group has devised a print media campaign featuring Khan, promising readers a chance to win prizes worth Rs 21 crore. The campaign revolves around the theme ‘Life Badal Jayegi, Boss’ and aims to engage readers and garner interest among non-readers, which will help in expanding circulation.
Girish Agarwaal, Promoter Director, said, “Dainik Bhaskar Group has launched its mega scheme Jeeto 21 crore across its footprint in 12 states in Hindi, Gujarati and Marathi languages. The scale of the offer is unprecedented in the context of the Indian media industry. Our purpose of acquiring new readers and the retention of our existing readers will get a big boost through the scheme. We have engaged Salman Khan as the face of the campaign. His popularity among masses across our markets will help ensure visibility for the scheme. This will help boost the print readership and Dainik Bhaskar stands at the forefront of championing the cause of print in this country.”
As per last the ABC circulation reported data (July-December 2018), Dainik Bhaskar continues to be the No. 1 circulated newspaper of India as well as has leadership in Madhya Pradesh-Chhattisgarh, Rajasthan, Gujarat, Haryana, Chandigarh, Punjab (four cities), besides maintaining a close formidable No. 2 position in other markets.