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Inext creates buzz among readers with a new campaign for ‘Inext Hitlist’

The news daily from the house of Jagran Prakashan has dedicated an extra half page for entertainment news

Dainik Jagran’s news daily 'Inext' recently launched a campaign to promote its enhanced entertainment coverage.

Titled ‘Inext Hitlist’, the special section was introduced on June 27, 2019. Hitlist serves as one stop Bollywood entertainment solution for readers. Bollywood parties, celebrity fashion, celebrity lifestyle and exclusive gossip would be the key features of Hitlist.

The brand has also launched a campaign with a core message - ‘Your thirst for entertainment news can never be complete without Hitlist.’ Promotions across Print, Cinema, Radio and OOH created a lot of buzz and let people know that ‘Hitlist’ has arrived. The campaign was also pushed on B2B channels via direct physical mailer having movie and food vouchers.  

Commenting on the initiative, Alok Sanwal, COO, DJ-Inext, said, “As we move forward, the idea is to build Hitlist with some great communication and make its content and presentation differentiated so that it stands out among its peers.”

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