Furniture brand Godrej Interio has awarded its creative mandate to Contract Advertising. The business will be handled by Contract’s Mumbai office, which won the account after a multi-agency pitch.
Contract will handle the entire range of Godrej Interio furniture that includes both home and the office range.
Anil Mathur, COO, Godrej Interio, said, “We at Godrej Interio were looking for a partner that believed in the power of the brand Interio and had the vision of making it a buzzing brand in the shortest possible time. Team Contract has taken up this challenge.”
Subodh Mehta, Senior Vice-President, Godrej Interio (B2C), said, “We are looking forward to give fresh impetus to Godrej Interio brand with our 360 initiatives, matching with our fast-paced offline and online growth. We found in Contract a perfect partner in achieving our objectives.”
Raji Ramaswamy, CEO, Contract, said, “Godrej Interio is one of the legacy interior brands in the country and to partner it in the next stage of growth is a great opportunity and honour for us.”
Rohit Srivastava, Chief Strategy Officer, Contract, said, “With rising aspirations and sensibilities of consumers in India, the key task was to redefine the Godrej Interio brand from being a functional enabler to an emotional support system.”
Sagar Mahabaleshwarkar, Chief Creative Officer, Contract, said, “I am really excited and looking forward to working with this brand. Winning this strengthens our belief that clients have started recognising and appreciating our new approach towards creative work, which is built on design and digital thinking.”