GSK Boost has launched Boostcamp, a platform conceptualised and created by Wunderman Thompson to strengthen the brand’s commitment to inspire India’s next generation of sports stars.
The brand’s philosophy ‘Play A Bigger Game’ acquires a whole new meaning with Boostcamp. Starting with cricket, the online portal brings in some of India’s biggest cricket champions, MS Dhoni, Virat Kohli, Shreyas Iyer and Rishab Pant, who will share their techniques, tips, secrets and strategies for the game.
With lessons and one-of-its-kind training content on stamina, skills, nutrition and inspiration, Boostcamp envisions being a launch pad for tomorrow’s champions via those of today. Specially designed for young cricket enthusiasts, the platform will have videos, engaging leader boards, live sessions, etc., to help kids better their game.
The launch includes training videos by Virat Kohli, MS Dhoni, Shreyas Iyer and Rishab Pant where they demonstrate the techniques behind their best moves. This will be succeeded by boot camps across India for on-ground mentoring too.
On the launch of Boostcamp, Vikram Bahl, Area Marketing Lead, Nutrition and Digestive Health, GSKCH Indian subcontinent, said, “Boost has been a brand that is driven by the passion of winning big. This speaks directly to budding athletes and their aspirations. With the launch of Boostcamp, we are going one step further in delivering the promise of helping them win when facing their biggest challenges. The platform, along with the country’s most celebrated sports talent, has the power to transcend across touch-points to connect with budding/aspiring players and empower them to win big, both in sports and in life.”
“Boost has always inspired young kids to play the bigger game. It is a natural step for brand Boost to take this commitment forward, by providing young cricketing enthusiasts a platform to hone their cricketing skills. Boostcamp.com is a platform where champions make champions. It’s a great opportunity for aspiring sports enthusiasts to learn the game directly, from the legends of the game like MSD and Virat Kohli. I believe we live more online today than offline. In a first-of-its-kind, online cricket training is here to stay and brand Boost has taken a first step towards this,” said Joy Chauhan, SVP & Managing Partner, Wunderman Thompson, Delhi.
“Boostcamp.com is a platform that takes Boost’s philosophy of ‘Play a bigger game’ to another level. A one-of-its-kind online training camp, it’s where young cricketers can learn from the best in the game. Because their mentors are no ordinary players but the likes of MSD and Virat Kohli who will be letting them in on their techniques and secrets. It truly has the potential to be a launch pad for tomorrow’s champions,” added Sambit Mohanty, National Creative Director, Wunderman Thompson, Delhi.
the online training platform for further details:
Client: GSK Boost
Agency: Wunderman Thompson
Account Management: Charu Bhatnagar, Rahul Singh, Drishti Ganguly
Creative: Hasan Zafri, Sumonto Ghosh
Planning: Pinaki Bhattacharya, Megha Manchanda, Nikhil Thakkar