The global indoor theme park based in Mumbai and Delhi NCR, KidZania, has appointed Viacom18’s Mandar Natekar as Chief Business Officer (CBO) of KidZania India.
During his six-year stint with Viacom 18, Natekar was responsible for managing the entire revenue stream for brand MTV, Pepsi MTV Indies and MTV Beats across Ad-Sales, Large Format Sponsorships, Digital Properties and Branded Content. His expertise lies in creating large format revenue partnerships and creating newer opportunities for scaling up revenue streams across start-ups to established businesses.
In his 19 years of career, Natekar also has had stints with Bennett Coleman, Bigadda, Turner and Sony Entertainment Television.
Sanjeev Kumar, Director & CEO, KidZania India, said, “Mandar’s multi-industry and multi-format experience will be an asset to KidZania as we accelerate our journey to integrate and dial-up revenue across brand partnerships, consumer interactions, merchandising, licensing, an group sales. Being an excellent leader and expert in his line of work, am certain that he will make a positive difference in the KidZania family.”
Natekar, said, “In the world of social media and other distractions for kids, there is hardly any place in the world like KidZania, where kids can actively participate in activities and do what they want to without any pressure and competition with other kids. On the other hand, KidZania is also a very unique and only platform that allows brands to have passionate, purposeful and entertaining conversations with their target audience and future influential consumers. The brands, who are in sync with this purpose and understand this completely, are our current and future Industry partners. I am very excited to work with the team which has already positioned KidZania to a good level. I feel privileged to be a part of this purposeful brand. Here’s to KidZania India!”.
Natekar is also passionate about story-telling and has his own blog soccerdad.in.