Low-cost airline AirAsia India is looking for a publishing agency for its in-flight magazine, travel360° India. First published in April 2017, it will complete 24 editions in March 2019.
AirAsia India expects the publishing firm to have a strong editorial team and also looks forward to working with an agency with strong leadership and client relationship qualities combined with value addition for a long-term relationship.
The airline had extended an invite to all publishing agencies to be a part of the multi-agency pitch for the airline’s publishing mandate.
travel360° India caters to a wide range of readers and informs, entertains and educates AirAsia’s guests on a large spectrum of topics.
The magazine seeks to serve guests in line with the global content setup, but with a distinctly local flavour, encompassing the cultural and social landscape of India. The content is tailored to the Indian traveller, and features destinations on the airlines’ domestic network and places situated near cities connected by AirAsia India.
travel360° India also has a section called ‘TravelHer’, solely dedicated to empowering women travellers and documenting their experiences. The writers are solo travellers or women travelling with other women.
AirAsia (India) Ltd. is a joint venture between Tata Sons Limited and AirAsia, with AirAsia Investment Limited. AirAsia India commenced operations on June 12, 2014 and currently flies to 19 destinations across India with a fleet of 20 A320 aircraft.