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Media Moments bags communication mandate for Citykart

The agency will work with the value fashion retail chain, to strengthen its brand image and positioning across the corporate and product portfolio

Media Moments, the marketing communication consultancy, has announced its appointment as the communication partner for Citykart, a value fashion retail chain that aims to make fashion aspiration of customers in non-metro cities accessible and affordable.

Media Moments will work with Citykart to strengthen its brand image and positioning across the corporate and product portfolio. The company will be responsible for handling communications for Citykart with a major focus on strengthening the corporate image, media relations, and Hybrid PR.

Sudhanshu Agarwal, Director at Citykart, said, “We are happy to welcome Media Moments as our new communications partner and look forward to a positive and successful partnership. With the depth of their expertise in handling brand image for leading fashion and retail brands in India, we are confident about their ability to deliver desired results that align with our vision and business goals."

Sandeep Sreekeumar Managing Director, Media Moments, said, “Citykart is one of the largest value fashion retail chains in North and East India. The company enjoys a significant repute and market share in northern and eastern belt, offering a diverse portfolio of value fashion apparel for all age groups. We are delighted to partner with them in their growth journey. Media Moments strength is driven by unique ideas, execution, and results. With our dedicated teams always ready to push boundaries of content, communication and ideas, we are sure that this partnership will help deliver a strong positive impact on Citykart brand image in India.”

Headquartered in Bangalore, Media Moments, the communication agency offers cutting-edge marketing and communication services to many new as well as established brands from different sectors not only in India but also in many other countries.

Preeti Pandey, Head Business and Strategy at Media Moments said, “We are delighted to have the opportunity to take Citykart growth journey forward with our customised and strategic communication initiatives.  This win is yet another laurel that accentuates are expertise in marketing communications for brands.  Over the last 10 years, we have been working with some of the best and biggest retail and consumer technology brands in India.  With a strong base in the South, this win further solidifies our efforts and focus on strengthening our base in the North.”

Media Moments has added another marquee brand to its growing Delhi/NCR portfolio with the addition of Citykart. The portfolio already includes has a host of premium/ luxury brands in lifestyle/ FMCG/fashion/automobile/healthcare and start-up segment.

Over the last 10 years, the agency has built a very strong expertise in integrated marketing. They have counselled brands such as Aditya Birla Group, Myntra, VLCC, Max Fashion, Reliance Trends, among others.

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