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Colors revives Sunday morning band with Shrimad Bhagwat Mahapuran

Launched on June 2, the show will air every Sunday at 11 am

Colors has revived Sunday morning band with a new finite mythological series, Shrimad Bhagwat Mahapuran. Presenting new stories every week, the show will explore many cultural connections and answer questions in the divine discourse given by the Supreme Lord Krishna himself.

Produced by Saffron Broadcast & Media Ltd, conceptualized by Rajkumar Dhoot, presented by Kenstar and powered by Priya Gold Biscuit, Zedd Black Agarbatti and Ankur Salt, the epic saga premiered on June 2, 2019 and will air every Sunday at 11 am.

From finding out which is the stronger force, Karma or destiny to untangling the mystery behind whose head does Mahadev wear as the human skull ornament to comprehending why Lord Ram took Sita’s ‘Agni Pariksha’, Shrimad Bhagwat Mahapuran will unearth many fables. A collection of captivating stories from the momentous events of Indian mythology, the show will have Lord Krishna giving the famous doctrine of Bhagwat Mahapuran to Radha while answering her questions through tales with hidden meaning. With mythology and philosophy fused together, the narrative will also epitomize their eternal love.

Speaking about the show, Nina Elavia Jaipuria, Head, Hindi Mass Entertainment and Kids TV network, Viacom18, said, “Mythology is the bedrock of our culture. Stories with a mytho bent have always found a strong viewer affinity and the same has been proven time and again with various shows on television. Colors has seen sturdy viewership on shows like Jai Shri Krishna, Karmphal Daata Shani and Mahaakali. With our latest offering Shrimad Bhagwat Mahapuran, the endeavour is to recreate the same influence and engagement with the audiences.”

“Shrimad Bhagwat Mahapuran is not only a beautifully shot show but we are attaining newer echelons of storytelling by making it immersive in its narration technique. By  slotting it at Sunday 11 am,  we aim to reinvent the nostalgia of the olden days when families would come together to watch mythological shows on television,” she added.

Speaking about the concept of the show, Manisha Sharma, Chief Content Officer, Hindi Mass Entertainment, Viacom18, said, “With Shrimad Bhagwat Mahapuran, we wish to present our viewer's learnings from the Indian literature. This mythological series will not just appeal to the older audience but will also cater to our youth's inquisitiveness. The grandeur and the creative storytelling, is bound to enlighten the viewers in an extremely entertaining way.”

Dhoot said, “Shrimad Bhagwat Mahapuran is a sacred doctrine that is the essence of human existence in the Hindu Mythology. It is the means of salvation from the evils of life. Through this epic saga, we aim to pass on the divine teachings from the Purans that addresses many unanswered questions.  Even in today’s day and age, we come across situations where these teachings hold a strong relevance.  Hence, this thought inspired us to bring forth Shrimad Bhagwat Mahapuran to millions through television.”

Speaking about the association, Sunil Jain, Chief Executive Officer,  Kenstar, said, “We are delighted to team up with Colors for Shrimad Bhagwat Mahapuran, a show that will narrate inspiring spiritual stories with Krishna and Radha at its helm. Television appeals to a large set of audiences and through this association, we wish to broaden our consumer base. The show strongly resonates with our brand purpose which is to touch the hearts of the customers through our varied range of products.”

Speaking about the concept, Nikhil Dwivedi, Co-founder and Producer, Saffron Broadcast & Media, commented, “Shrimad Bhagwat Mahapuran weaves around fascinating stories from our purans, it has answers which for over centuries have remain unanswered. The knowledge and learnings this book holds will be brought alive through our series. The show will fascinate its viewers through VFX, sets, props and incredible storytelling. With this show, we are foraying into television and we wish to bring our cinematic expertise to make Shrimad Bhagwat Mahapuran a visual spectacle.”

Shrimad Bhagawadpuran will have an answer to the unanswered questions pertaining to various events that hold relevance even today through a divine discourse given by Lord Krishna. Beautifully portraying this epic saga will be Rajneish Duggal and Shiny Doshi in the lead roles accompanied by a stellar cast comprising of  Inderneel Sengupta, Ishita Ganguly and Amit Pachori as key characters.


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