The Indore-headquartered creative agency Orcomm Advertising has won the digital mandate for e-commerce platform Snapdeal following a multi-agency pitch.
The mandate involves creative duties for the leading e-commerce player. Snapdeal was previously working with Foxymoron and Animal for its digital creative duties.
Commenting on the announcement, a Snapdeal spokesperson, said, "Orcomm possess a great understanding of tier-II and tier-III markets. We are excited to partner with them to penetrate our brand deeper into these markets.”
Kavita Koserwal, CEO, Orcomm Advertising, said, “The real action is in tier-II and tier-III cities of India. Snapdeal attracts a sizeable share of its business from these key markets. This is an exciting opportunity for us to leverage our learning."
Over the years, Snapdeal is known for its advertising campaigns such as ‘Unbox Zindagi’, ‘Sale-o-Shayari’ that have gone ahead to be a part of the local lingo.
Orcomm Advertising offers 360-degree creative solutions to clients like DB Group, Sakshi Group, Jaipuria Institute of Management, among others. In a span of 10 years, the agency has delivered campaigns engaging tier-II and III urban aspirers. Some of its notable campaigns have been Live No Negative, Sarthak Diwali and Jal Satyagraha for Dainik Bhaskar.
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