Lokmat hosted the fifth edition of the Lokmat Maharashtrian of the Year Awards 2018, honouring exceptional work done by individuals in their respective sectors.
UPL was the presenting sponsor of the event that was powered by Money Trade Coin Group. Power-packed with political bigwigs, the event witnessed Devendra Fadnavis in an explosive interview with Sanjay Raut, Executive Editor, Dainik Saamna.
The event with 360-degree marketing boasts of 70 nominees, 17 winners, 15 jury members and a 4,500 audience in the presence of Piyush Goyal, Akshay Kumar, Kareena Kapoor Khan, Ravi Shastri, Shreya Ghoshal among others. The event got a multimedia presence amplified in print, digital, outdoor, PR and TV. The event was executed by TapLight.
The jury for the 2018 award ceremony included Prakash Javdekar (Union Minister), Prithviraj Chauhan (former Chief Minister of Maharashtra), Abhay Bang (social worker), Dr Rajendra Bhadwe (oncologist), Vikram Shroff (Executive Director, UPL), Bhalchandra Mungekar (former MP, economist and ex-Vice Chancellor), Prasoon Joshi (Chairman of the Central Board of Film Certification), Raj Nayak (CEO Colors, Viacom 18), Anu Malik (music director), Ajay-Atul (music director, composer), Rahul Joshi (Group Editor, Network 18), Nivedita Saraf (Marathi actress), Ravi Jadhav (film director), Ayaz Memon (sports journalist) and Vijay Darda, Member of Parliament, Rajya Sabha (1998-2016) and Chairman, Lokmat Media Group).
Rishi Darda, Joint Managing and Editorial Director, Lokmat Media Group, and Founder, LMOTY, said, “With a huge round of expectation from our readers and partners, this event brings people from sports, lifestyle, cinema and politics on one platform bringing out the best in each one of them through candid conversations. The interview of Fadnavis, prior to elections, has been one of the most viral videos from the event and has taken social media by storm on the same evening garnering over one million views within 24hours.”
“We have honoured eminent personalities, who are drivers of change in Maharashtra through the Maharashtrian of the year. The awards are a testimony of the positive impact made by individuals to promote Maharashtra on the national and global platform and from UPL, we are happy to be part of this uniquely prestigious property that involves great level of public voting as well as a jury shortlist process. Apart from print of Lokmat, the property is amplified in other media and through noteworthy alliances, which gives us a widespread visibility,” said Jai Shroff, Global CEO, UPL.
The partners of the event were IIFL (investment partner), Sai Estate Consultant (realty partner), Goodwin (jewellery partner), Bright Outdoor (outdoor partner), New India Assurance (associate partner), Crossword (intellectual partner), 92.7Big FM (radio partner), Ola (mobility partner) and ABP News and ABP Majha (TV news partner). ABP News and ABP Majha had telecast a special episode on April 15 to show the highlights of the event for a larger TV audience.